Business Organization › Intellectual Property › Law Firm Marketing

In Defense of Technology - Embracing Social Media In Legal Cases : San Diego Lawyer Magazine

Beneficial to San Diego Business Attorneys. This article interviews local San Diego attorneys and asks how they use social media in their practice to complete attorney work. "We use these [social media sites] a lot as a tool...more

Independent Contractor Partner Agreement

A unique and commonly demanded template used as an agreement for two conjoining parties....more

INGENUITY 13 LLC v. John Doe

ORDER ISSUING SANCTIONS (against Porn-Trolling legal collectives)

“The needs of the many outweigh the needs of the few.” —Spock, Star Trek II: The Wrath of Khan (1982). The legal behavior in the porno-trolling collective was controlled by several attorneys, under whom other individuals...more

Worlds Apart? How to Bridge the Gap Between Legal and Marketing Departments

The general counsel of a famous brand in New York City charged with managing intellectual property recently explained that the marketing department was located "across the street." To Meet with his marketing colleagues he...more

The Four C's - A Remedy for Protecting Brand Reputation in a Web 2.0 World

Corporate brand management, or what we lawyers call intellecutal property, is only worth the amount of money someone spends on copyrighting or trademarking it. Prosecution, either in civil or criminal court, for infringement...more

Advertising for Dummies: Understanding Robinson Knife Manufacturing Inc. v. Commissioner's Effect on Trademark Licensing and...

This note identifies several problems created by the Tax Court’s holding in Robinson Knife Manufacturing Inc. v. Commissioner, and illustrates the dilemma with the current treatment of trademarks under the Internal...more

Tying Outside Legal Costs to Value

The most important trend in the legal industry is connecting a client's value of a matter to the fees charged by law firms. Corporate counsel have become the market makers and change agents and are requiring firms to become...more