Communications & Media Business Organization MLM / Direct Sales

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How a claim can be correct but breach the law

The Consumer Law Reform Bill will introduce a prohibition on making unsubstantiated claims into the Fair Trading Act. In practice, this means that all claims about your products (that a reasonable person would expect to be...more

FTC Targets “Up To” Claims

Advertising claims that are deceptive or misleading often draw the ire of the Federal Trade Commission. That’s why avoiding the use of potentially misleading or deceptive adverting is advisable. Of course, what seems...more

FTC Report Outlines New Privacy Framework For Handling Consumer Data

The Federal Trade Commission (FTC) issued a report in March 2012 setting forth best practices for businesses to protect the privacy of American consumers and give them greater control over the collection and use of their...more

Re-branding Can Be A Useful Tool For Business

Image is everything, as they say, or at least a crucial first impression. That’s why businesses, even those that have been around for many years, must remain constantly vigilant of how others, especially customers and...more

The Power of the Personal in Building and Maintaining Business Relationships

It’s been said that people do business with people they like and trust. Not with computers or apps or processes they like and trust. People. Technology has been a market-mover for many businesses, making companies...more

The Power of the Personal in Building and Maintaining Business Relationships

It’s been said that people do business with people they like and trust. Not with computers or apps or processes they like and trust. People. Technology has been a market-mover for many businesses, making companies...more

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