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Legal Issues in Cause-Related Marketing

Cause-related marketing is frequently used by businesses to bolster sales, improve brand reputation, and improve public relations. Under the laws of a number of states, when a business advertises that it will make a...more

Advertising, Marketing & Promotions Alert: Cause Marketing Targeted By New York Attorney General

This past June, New York State Attorney General Eric Schneiderman went to court to shut down the “Coalition Against Breast Cancer,” which he characterized as a “sham charity that fraudulently raised millions of dollars under...more

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