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Legal Issues in Cause-Related Marketing

by Foley & Lardner LLP on

Cause-related marketing is frequently used by businesses to bolster sales, improve brand reputation, and improve public relations. Under the laws of a number of states, when a business advertises that it will make a...more

Advertising, Marketing & Promotions Alert: Cause Marketing Targeted By New York Attorney General

by Davis & Gilbert LLP on

This past June, New York State Attorney General Eric Schneiderman went to court to shut down the “Coalition Against Breast Cancer,” which he characterized as a “sham charity that fraudulently raised millions of dollars under...more

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