Communications & Media Firm Marketing

Read need-to-know updates, commentary, and analysis on Communications & Media issues written by leading professionals.
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JDB 068: Stop Worrying About Google and Write!

I share office space with two other lawyers and we often have discussions/debates about the importance (or lack thereof) of employing marketing tactics such as buying backlinks, keyword stuffing, and other marginal SEO...more

More Text Messages? Thanks, I have plenty!

In terms of fair disclosure, my firm advertises on television, in trade publications and on the web. Personally, I would love to go back to the time when attorneys and law firms did not advertise, but that ship has long since...more

Proposed California Bar Opinion Seeks to Clarify Advertising Rules for Lawyer Blogs - California Joins Growing Number of States in...

There has been some confusion in recent years regarding how state disciplinary boards would – or should – treat lawyer and law firm blogs. While commentators and ethics boards have generally agreed that comments by a blogging...more

Polsinelli Podcast - Telephone Consumer Protection Act and Consequences for Corporations [Video]

Does your company use automated prerecorded messages to communicate with clients and targets? Since the evolution of the Telephone Consumer Protection Act (TCPA), there have been changes and potentially crushing consequences...more

Status Updates - February 2015 #4

Blawg rules. The California State Bar has issued an opinion outlining the circumstances under which an attorney’s blog would be subject to the requirements of the California State Bar Act’s Rules of Professional Conduct...more

Federal Court Strikes Florida Lawyer Advertising Rules

Finding that "naked paternalism" will not justify "protecting the public from truthful information," a Florida federal court held that two Florida Bar rules restricting attorney advertising violate the First Amendment to the...more

Can You Believe Internet Marketing Firms?

A provocative question to be sure--- This is what I have concluded--Internet Marketers Lack an Understanding of What They Sell. Oh sure, the CEO, designers and technicians may have incredible skills and have spent hours...more

7 words to drop from your writing

Simplicity is a hallmark of good design. High-converting websites prompt action in part by revealing only what users need to see. Designing with clarity is challenging; it requires careful planning and attention to every...more

Trending Topic: The Branding Influence of the Ad World on the Legal World

We’re fans here of saying that we aren’t Dr. Nos; we try to create a symbiotic relationship between creatives and their lawyer counterparts. But more often then we realize, the advertising world affects the legal one. I may...more

JDB 060: How to Quickly Create Youtube Videos to Market Your Law Practice

This year I decided that I needed to make a commitment to start using video in my overall marketing strategy. While I am not typically a big consumer of video myself I am clearly in the minority on this. And I have found...more

Empathy, relationships and press releases

The insights contained in Greentarget’s Disrupting the Press Release have validity because they are drawn not from the folks who write press releases but from the journalists who tell us they read them. The importance of...more

Preparing The Boss For Media Interviews

Smart executives and business owners know that a good public-relations program can build a brand and burnish a reputation. Good PR costs less than advertising and lends credibility to your organization, products, and...more

What you need to know about Canada's new Anti-Spam Law (CASL) [Video]

Bennett Jones launches Canadian Anti-Spam Information Site TORONTO, January 22, 2014 – In response to the long-awaited regulations pertaining to the Canadian government's anti-spam legislation, Bill C-28, Bennett Jones LLP...more

Paperless Manifesto: The Value of a Paperless Practice & Three Steps to Make it a Reality

No conversation about law practice technology can begin without first assuming a paperless practice. Why not? Because a paper-based practice is the antithesis of law practice technology. Advances in law practice technology...more

Ethics of Social Media - PowerPoint Presentation

Today, I gave a CLE presentation at the New York City Bar Association about the ethics of lawyers using social media. This is the PowerPoint presentation for the program. ...more

B2B: Socializing the News

Every company or organization today is, at least potentially, a news publisher. Many just don’t act like it. Social media channels have become news distribution channels, which is largely evident in the ways the public...more

Why Now is the Time to Start Your Legal Podcast – Live from New Media Expo!

I am writing this week’s posts live from the New Media Expo (NMX) in Las Vegas. Day one is in the can and I thought I would write about some of the things I have learned today and how they can help you in your legal marketing...more

Beyond ‘Happy Holidays’ – A Nod to Creativity and CSR

In the 21st century, the company holiday card presents opportunities to enhance brand visibility, announce a donation and boost company morale. With the simplification of Web-based design tools, e-cards are no longer limited...more

The Nitty-Gritty on Facebook Over-Sharing

Why People are Careless about Internet Privacy - If you are like me, you have probably wondered why people choose to share so much about themselves and their families on Facebook. Why do people treat the social media...more

iPhone App Development for in house counsel

"CYA - Cover Your Apps" is a presentation for the Assoc. of Corporate Counsel (S. Florida) regarding mobile apps and app development best practices for corporate counsel. Covers app development contracts and pitfalls,...more

Tools and Strategies to Keep the Social Media Monster at Bay, By John Hellerman and Viveka von Rosen

Viveka von Rosen and John Hellerman just wrote a piece for Bloomberg Law offering some concrete tools and strategies for professionals seeking to get active on social media. We know it can be daunting, but keeping these tips...more

Old Lessons, New Technology: Seizing the Benefits and Avoiding the Pitfalls of Social Media and Other Free Internet-Based Tools

This article discusses the fact that technology has changed the way the practice of law looks, but has not changed the fact that, as lawyers, we have a professional obligation to provide our clients with timely, competent,...more

ILN Marketing Roundtable: Social Media Policies

The last two weeks, we've been looking more in-depth at the ILN Marketing Specialty Group roundtable, which focuses on what mid-sized firms are doing in social media.  Today, we look at question three, which asks...more

Let's Be Social - A Look at the 2012 In-House Counsel New Media Engagement Survey

There are still people out there who think social media is not for professionals. C'mon, admit it.  All right, so the likelihood is that those people aren't reading this blog, because, after all,...more

ILN Marketing Roundtable: What has been your greatest social media challenge thus far, and how did your firm tackle it?

Last week, we looked at the question of firms' biggest social media successes, but this week, it's time to look at the other side of the coin - challenges. The question we posed was "What has been your...more

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