ESI Sales 101: Talking About Your Numbers on an Interview
Planning for the Future of Digital Marketing in 2021, with Leslie Richards, CIO of Furia Rubel Communications: On Record PR
A growing number of law firms and B2B-focused industries are adopting account based marketing (ABM). Account based marketing is a strategy that directs marketing resources in order to engage with a specific set of target...more
If you provide services to B2B clients, then you need to reach the C-Suite. Decision-makers within companies follow a much different process than individuals. They must consider their organization’s budget, strategy, and...more
There was a good piece in MediaPost’s Marketing Insider, available here, on business considerations for working with B2B influencers. We thought we might add our legal tips to Justin Levy’s five tips list. That way we get to...more
At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The Walt Disney Company is acquiring – pending regulatory and shareholder approval – many of 21st...more
If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more
New Bill Would Create Criminal Penalties for TCPA Violations - Could telemarketers be facing jail time for violations of the Telephone Consumer Protection Act? The answer might be "yes" if a bill introduced by Sen....more