B2B Organizations Marketing

News & Analysis as of

What the NFL’s Ratings Swoon Says to Professional Services Marketers

If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more

Getting to Know You: Chuck Brown

Now stepping up to the plate for our “Getting to Know You Series” is Account Supervisor Chuck Brown, Mets fan, beer lover and agency lumber specialist. 1. Something your clients may not know about you is that you are a...more

Infographic: Social Media Marketing

We’re happy to publish our latest infographic, which highlights key social media marketing trends for both B2B and B2C companies. Among other things, the infographic points out that, although companies continue to increase...more

TCPA Connect - August 2015

New Bill Would Create Criminal Penalties for TCPA Violations - Could telemarketers be facing jail time for violations of the Telephone Consumer Protection Act? The answer might be "yes" if a bill introduced by Sen....more

‘The Late Show’ Heir Must Rebrand Before Taking the Chair

Corporate and personal brands alike should generate broad appeal and loyalty among key audiences and also evolve in order to withstand competitors and the test of time. But what happens when a celebrity brand, one that has...more

5 Common Content Marketing Traps

Taking A “Siloed” Approach to content development without a comprehensive strategy. Only 23% Of B2b Marketers Use A Cross-Departmental Approach To Content Marketing. (Econsultancy And Outbrain) Please see full...more

Survey says: Best practices in B2B content marketing

Earlier this month, the Content Marketing Institute (CMI) released the findings to its annual B2B Content Marketing survey — as we mentioned in our recent post about implementing a strong editorial strategy. CMI’s report is...more

Word of Mouth Marketing: The Bad, and the Ugly

The ‘wild west’ nature of the Internet is creating a tough environment for businesses relying on word of mouth marketing (WOMM). While this is a challenge that generally impacts consumer product companies, recent findings...more

B2B: Socializing the News

Every company or organization today is, at least potentially, a news publisher. Many just don’t act like it. Social media channels have become news distribution channels, which is largely evident in the ways the public...more

9 Results
View per page
Page: of 1
JD Supra Readers' Choice 2016 Awards

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.