The ‘wild west’ nature of the Internet is creating a tough environment for businesses relying on word of mouth marketing (WOMM). While this is a challenge that generally impacts consumer product companies, recent findings...more
Every company or organization today is, at least potentially, a news publisher. Many just don’t act like it.
Social media channels have become news distribution channels, which is largely evident in the ways the public...more
JD Supra gets your content noticed, increases your visibility and makes your marketing efforts hassle free...
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