Corporate and personal brands alike should generate broad appeal and loyalty among key audiences and also evolve in order to withstand competitors and the test of time. But what happens when a celebrity brand, one that has...more
Taking A “Siloed” Approach to content development without a comprehensive strategy.
Only 23% Of B2b Marketers Use A Cross-Departmental Approach To Content Marketing. (Econsultancy And Outbrain)
Please see full...more
Earlier this month, the Content Marketing Institute (CMI) released the findings to its annual B2B Content Marketing survey — as we mentioned in our recent post about implementing a strong editorial strategy. CMI’s report is...more
It’s time to get scientific about LinkedIn.
Many marketers, maybe you included, think that the LinkedIn platform hasn’t reached the point where it should be measured by the same standards as “traditional” marketing...more
The ‘wild west’ nature of the Internet is creating a tough environment for businesses relying on word of mouth marketing (WOMM). While this is a challenge that generally impacts consumer product companies, recent findings...more
Every company or organization today is, at least potentially, a news publisher. Many just don’t act like it.
Social media channels have become news distribution channels, which is largely evident in the ways the public...more
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