Business Development, Client Services

Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer

Hsu Untied (by Richard Hsu) on 9/13/2024

An interview with Andy Bradley, Partner at Gunderson Dettmer by Richard Hsu...more

Stay Curious

Jaburg Wilk on 9/11/2024

You may not think it, but it is good to be the dumbest person in the room. Knowing and acknowledging it to others lets you learn. This allows you an opportunity to learn what otherwise would be lost. The room may be full of...more

Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO...

Passle on 9/11/2024

Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more

Life Isn’t Easy — Get Used To It

Jaburg Wilk on 9/10/2024

Recently I was speaking with a young attorney who was lamenting the workload and hours the partners at his firm expected of him and talking about his time at night and on the weekends being his time, not theirs. This struck...more

Sometimes Those Who Don’t Speak Have the Most To Say

Jaburg Wilk on 9/9/2024

Each of us is a part of a group in relation to our work. You are a part of the company where you work. And you are probably part of smaller formal groups comprised of you and co-workers, as well as part of other...more

How Legal Marketers Can Measure Account-Based Marketing Success

Good2bSocial on 9/6/2024

Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with...more

Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters

Passle on 9/4/2024

Menopause impacts half the population, yet it remains a taboo subject. In this CMO Series REPRESENTS episode, Yasmin Zand invites Lucie Allen, Managing Director at BARBRI International, and Silvia Van den Bruel, Marketing and...more

Thought leadership is a potent client service tool you didn't know you had

Copo Strategies + Law Firm Editorial Service on 9/4/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

The Lost Art of Accomplishment Without Burnout

Husch Blackwell LLP on 9/3/2024

I picked up Cal Newport’s latest book, Slow Productivity: The Lost Art of Accomplishment Without Burnout in the airport on my way to Yosemite. For someone who has spent a career making things better, faster, and cheaper, the...more

Debunking four misconceptions about thought leadership ghostwriting

Copo Strategies + Law Firm Editorial Service on 8/21/2024

Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more

Client Onboarding: A 4-Stage Process

IR Global on 8/19/2024

An Accounting business based in Perth, Australia is taking on a lot of new Clients. That’s good… but they weren’t doing a great job of onboarding these new Clients. So they revisited and documented processes related to...more

How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass

Passle on 8/15/2024

Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for building a world-class digital presence. Our latest research found that legal...more

Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners - Passle's CMO Series Podcast...

Passle on 8/14/2024

Effective law firm leadership hinges on collaboration across all functions. When lawyers, teams, and practices work together, it can be a game-changer for marketing and business development, driving the firm’s growth. In...more

The Art of The Follow-Up Question

Nancy Myrland - Myrland Marketing & Social... on 8/12/2024

Let’s talk about the important skill of asking the follow-up question. This is one of the most important skills you can develop. ...more

The Case for Empathy

Integreon on 8/9/2024

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. Much ink has been spilled about the merits of ruthlessness in business....more

Six ways thought leadership can support your law firm’s strategic plan

Copo Strategies + Law Firm Editorial Service on 8/8/2024

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

Google Analytics 4 for Law Firms

Good2bSocial on 8/8/2024

Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

The Shape of Things to Come

LawVision on 8/7/2024

Sales is now an established function at law firms, continuing to gain ground as more and more client-facing professionals come on board to help firms grow faster and smarter, acquire new clients, and build deeper...more

Comparison Is the Thief of Joy

Jaburg Wilk on 8/5/2024

If you compare your life with others, especially those you believe to be more successful or happier than you are, you will be unhappy in your life. Teddy Roosevelt said “Comparison is the thief of joy” more than a century ago...more

Science can't clone you, but your thought leadership content can

Copo Strategies + Law Firm Editorial Service on 8/5/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more

Be On Time, Every Time!

Jaburg Wilk on 8/2/2024

Poor time management limits success more than people realize it does. The people you work for, whether bosses or clients, will notice if you show up late or miss a deadline. When you do, it reflects poorly on you and your...more

Staying Nimble and Embracing Values Are Essential for Mid-Size Law Firms’ Survival

McGlinchey Stafford on 7/30/2024

In the ever-evolving legal landscape, mid-size law firms find themselves at a critical juncture. Seismic shifts, accelerated by the pandemic, have reshaped the very fabric of our industry. Now, more than ever, agility,...more

Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services - Episode 150 of the Passle CMO...

Passle on 7/30/2024

In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that...more

Hsu Untied interview with Nick Khadder, General Counsel at CooperCompanies

Hsu Untied (by Richard Hsu) on 7/30/2024

An interview with Nick Khadder, General Counsel at CooperCompanies by Richard Hsu...more

Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149

Passle on 7/24/2024

Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional services. As digital media rises, the fast-paced nature of the media landscape and...more

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