Business Development Marketing

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The Anatomy of Law Firm Pitches

A colleague recently posted in an online legal marketing forum, seeking advice on “best practices for pitching” for an upcoming partner training. Experienced legal marketers chimed in with numerous good ideas of what to do...more

Free Goldfish, Zebra Robes, and Law Firm Branding

[2016 update] I gave a “Branding, Differentiation, and Firm Culture” presentation in Seattle and the law firm put me up at the Monaco Hotel. I love all the quirky Kimpton family hotels. The rooms are all unique and...more

Lawyers: No Time To Create A Marketing Plan?

It’s the end of November. For some of us, this means a change in seasons when the leaves turn color and fall off, and the air turns brisk. Things begin to change. We wear additional layers of clothing to accommodate the...more

Law Firm Business Development: Is Marketing Department Outsourcing The New Black?

Outsourcing a law firm’s back office functions like Finance or Information Technology (IT) certainly isn’t a new concept. However, as law firm leaders continue to seek ways to grow the firm’s bottom line and improve the...more

Create Strong Marketing & Business Development Plans: Ready, Set, Go!

With the holiday season fast approaching, the last thing on your mind is marketing or business development plans for the upcoming year. However, without strategic plans and a budget, chances are slim that the next year will...more

The Dos and Don’ts of Blogging with a Purpose

Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99. What they rarely do is say, “I’m just going to watch whatever is on CBS or FOX.” There are just too many...more

Myrland Marketing Motivation: Stop Believing That Voice

Myrland Marketing Motivation is a little virtual encouragement to start your week. More motivation than marketing. It’s a Monday kind of thing! ...more

The Legend of Fred

When your practice is successful as a retirement plan provider, you’re going to want to hire people who work outside the retirement plan business to help you manage your firm because the day to day running of a business...more

Myrland Marketing Motivation: Marketing Is Never Boring

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! ...more

Law Firm Business Development: Be Confident and ASK

Speaking with a client today, I was reminded of one of the most common mistakes lawyers make when it comes to business development. They forget to ask for the business. My client, a young partner with an outstanding book of...more

New to Chambers? 6 Ways to Streamline the Process AND Improve Results

It’s that time of year again! Submission dates for various practice areas and states for Chambers USA are due in the Fall, and Knapp Marketing gets many inquiries from law firms asking for guidance in the process. For firms...more

“How will prospects know I’m awesome if I don’t tell them?”

Hi. It’s Ross. Let me tell you a few things about myself: I’m excellent. I have integrity. I’m responsive. I’m experienced. I’m technically knowledgeable. I’m legally effective. ...more

Attorneys Cannot Sue Avvo for Unauthorized Profiles According to Illinois Federal Court

An Illinois federal judge dismissed a proposed class action of lawyers whose business information was published by the online attorney database Avvo without their permission. The lead plaintiff, a Chicago-based personal...more

Here’s how to easily fix one of the worst networking mistakes.

Take 200 business cards out of your desk drawer, bring them home, and scatter them around your life. Distribute them everywhere you may later find you need them. More detail on this is below. But first some...more

Business Development Education is Key to a Law Firm’s Success

A key component of my position as Director of Marketing and Business Development at a law firm, is to educate. As many new attorneys in private practice quickly realize, marketing and business development are generally not...more

Nailing the Fundamentals – Connecting the Dots to Grow a Client Relationship

Solving a client’s business issues if you don’t know the solutions or services your firm has to offer can be like trying to solve a jig-saw puzzle without all the pieces....more

New Retreat, CLE, and Marketing-Training Video

I’m delighted to (finally) have a demo video showcasing my law firm keynote, firm retreat, and marketing-training presentations.  I’ve been filming most of my speeches lately because many in-house marketers, administrators,...more

Myrland Marketing Motivation: I Don’t Have Time.

Myrland Marketing Motivation, A Little Virtual Encouragement To Start Your Week. More Motivation Than Marketing. It’s A Monday Kind Of Thing! How many times do you think or say “I don’t have time?”...more

Social Media Guide for Lawyers v. 3.0: LinkedIn for Lawyers

LinkedIn is a business-oriented social networking site with a membership of more than 300 million professionals from around the world, representing 150 industries. LinkedIn serves as an online resumé, offers the ability to...more

How to Increase the Value of Your Business and See More Green

A general rule in your financial success in business is that you cannot increase profits directly, only indirectly. You must have a specific strategy. The only thing that you can do to increase profits is to improve the...more

Social Media Guide for Lawyers v. 3.0: Best Practices Guide

USING SOCIAL MEDIA TO ADD VALUE AND GENERATE BUSINESS - Social media is an essential marketing and business development tool. Lawyers and law firms now recognize that social media is a valuable tool for branding and...more

Build Your Network Like a Roman: Now…Before You Need It

During the early days of the Roman Empire, the Romans lost a war. They lost because they couldn’t support and resupply their armies out in the marshlands between Rome and their allies in Capua. Thirty years later, hostilities...more

Million Dollar Martini: How to Shake Up Your Network and Mix Up Big Deals

You’ve taken the traditional marketing routes: ads in the local paper, perhaps a quick spot on the radio or a basic web page. But, how do you mix in that extra ingredient that will put your company on top? What can push your...more

How to Ask for Work

“Teach me how to close…I need help with ‘the ask’.” This a common request from many of my new coaching clients. Many come to me with reasonably healthy lists of good quality contacts. They seem very well connected, go to...more

Is It Time for Marketing and Business Development Courses in Law School?

Why don’t more law schools offer courses that teach the basics of branding, marketing and business development? This would have been unheard of fifteen years ago (when I first joined the legal industry), but today . . . only...more

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