Firm Leadership, Business Development, Business of Law

Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest...

The Market Leaders Podcast on 9/18/2024

In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more

A Go-to-Market Checklist for Midsized and Boutique Law Firms

JD Supra Perspectives on 8/8/2024

Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on 8/8/2024

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Thought Leadership & Business Growth – Finding BD Opportunities in Your Firm's Reader Data

JD Supra Perspectives on 7/12/2024

Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

The Market Leaders Podcast on 7/2/2024

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

Gina Connell of B P Collins on How to Bring Your Firm on the AI Journey - Passle's CMO Series Podcast

Passle on 4/23/2024

In today's professional services marketing landscape, AI is the hottest topic, leaving many marketers pressured to keep pace with the rapid advancements in their firms' AI strategies. In this episode of the Passle CMO Series...more

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on 3/8/2024

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

JD Supra Perspectives on 11/3/2023

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

The secrets of a prolific legal content creator - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 8/17/2023

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Charting Paths to Inclusion: How Business Development Skills Drive Diversity in the Legal Profession

JD Supra Perspectives on 7/13/2023

The time is now for legal leaders to invest in and prioritize the cultivation of business development skills among their attorneys as an integral component of their diversity and inclusion strategies....more

How HubSpot Can Help Your Law Firm’s Business Growth (UPDATED)

Good2bSocial on 6/1/2023

Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital...more

Market Leaders Podcast Episode 79: “Recruiting, Developing and Retaining an Effective Team” with Lisa Vicine

The Market Leaders Podcast on 5/24/2023

In this episode of the Market Leaders Podcast, David Ackert, with guest Lisa Vicine, Chief Marketing Officer at Arnall, Golden, Gregory LLP, unpack the keys to recruiting, developing and retaining an effective marketing and...more

Market Leaders Podcast Episode 74: “An Entrepreneurial Approach to Firm Growth” with Marianne Talbot

The Market Leaders Podcast on 3/2/2023

Marianne Talbot’s career and personal life have been characterized by versatility and excellence. Marianne, now serving as Chief Marketing and Business Development Officer at Bailey & Glasser LLP, has donned numerous hats,...more

Market Leaders Podcast Episode 73: “Cultivating a BD Mindset with Associates” with Katie Munroe

The Market Leaders Podcast on 2/15/2023

Market leaders are skilled at finding opportunity in the places most people overlook. In this week's episode of the Market Leaders Podcast, Katie Munroe, Chief Marketing Officer at Zuckerman Spaeder LLP, describes how she...more

Market Leaders Podcast Episode 72: “Making an Impact in the Short-Term” with Maggie Garden

The Market Leaders Podcast on 1/31/2023

We place a lot of stock in strong beginnings: the first 100 days of a presidency, the first 10 minutes of a film, the first impression we form when meeting a new person. A strong beginning sets expectations, and solidifies...more

How to Take Client Service (and Business Growth) to the Next Level in 2023

JD Supra Perspectives on 1/18/2023

Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

Annual Conference Recap: How to Punch Above Your Weight with an Ambitious Legal Brand

JD Supra Perspectives on 6/27/2022

“Punching Above Your Weight” was one of the first sessions at the 2022 LMA Annual Conference. Talking about branding in the legal industry can often send you down the rabbit hole into a discussion about logos, taglines and...more

Annual Pre-Conference Recap – Going All In on the Client Experience: Using Client Journey Mapping to Deliver a Better Client...

JD Supra Perspectives on 6/27/2022

This year’s LMA Annual Conference theme was “Stretch Beyond, Together.” The Solo/Small Team SIG presented a pre-conference program that certainly fit the theme. Firms of all sizes participated in this full-day program,...more

Firm Leadership › Business Development › Business of Law