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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
The Market Leaders Podcast

Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, David Ackert interviews Guest Chris Pullen, Head of Business Development at Kennedys. Chris shares his extensive experience spanning over thirty years in law, including a...more

JD Supra Perspectives

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

JD Supra Perspectives on

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

Lowenstein Sandler LLP

In the Room Where It Happens: A Conversation with Deirdre Stanley, Executive Vice President and General Counsel of The Estée...

Lowenstein Sandler LLP on

In this episode of “Real Talk,” the hosts talk with Deirdre Stanley, Executive Vice President and General Counsel of The Estée Lauder Companies, about her career: how she decided to go in-house, her role in the merger between...more

JD Supra Perspectives

Integrations and Taxonomy in Experience Management

JD Supra Perspectives on

The last in a three-part series on getting started in Experience Management by Rachel Shields Williams – Director, Knowledge Management Enablement & Insights at Sidley Austin LLP....more

JD Supra Perspectives

Business Uses of a Modern Experience Platform

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The second in a three-part series on getting started in Experience Management by Rachel Shields Williams, Director, Knowledge Management Enablement & Insights at Sidley Austin LLP....more

JD Supra Perspectives

Getting Started in Experience Management – Part One: Building the Business Case

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The first in a three-part series on deploying Experience Management in a law firm, by Rachel Shields Williams....more

The Market Leaders Podcast

Market Leaders Podcast Episode 81: "Unleashing Excellence: Revolutionizing the Client Experience in Legal and Professional...

The Market Leaders Podcast on

In this podcast episode, David Ackert interviews Mark Hunter, Principal at Glen Maple Group, about the importance of client experience in professional services firms, particularly in the legal industry. Mark shares his...more

JD Supra Perspectives

How to Take Client Service (and Business Growth) to the Next Level in 2023

JD Supra Perspectives on

Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more

Legal Marketing Association (LMA)

Approaching and Applying Client Service

Legal Marketing Association (LMA) on

Q&A with two legal marketing industry professionals — Aubrey Hecker (Lathrop GPM) and Mollie Wilner (Lathrop GPM) — and Reginald Trueblood, a hospitality and service engagement consultant, in which they discuss client service...more

Legal Marketing Association (LMA)

Not All Revenue Is Created Equal: Classifying and Prioritizing Client Tiers

Legal Marketing Association (LMA) on

Once clients are classified in this manner, firms and lawyers can ensure that they make the best use of their time and resources in serving them....more

JD Supra Perspectives

Annual Conference Recap: How to Punch Above Your Weight with an Ambitious Legal Brand

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“Punching Above Your Weight” was one of the first sessions at the 2022 LMA Annual Conference. Talking about branding in the legal industry can often send you down the rabbit hole into a discussion about logos, taglines and...more

JD Supra Perspectives

Annual Pre-Conference Recap – Going All In on the Client Experience: Using Client Journey Mapping to Deliver a Better Client...

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This year’s LMA Annual Conference theme was “Stretch Beyond, Together.” The Solo/Small Team SIG presented a pre-conference program that certainly fit the theme. Firms of all sizes participated in this full-day program,...more

Legal Marketing Association (LMA)

Gathering Feedback: Implementing a Client Feedback Program

Legal Marketing Association (LMA) on

Insights from the LMA Solo/Small Team SIG’s February roundtable, which focused on conducting client surveys and implementing a client feedback program....more

JD Supra Perspectives

Why Corporate Law Firms Need a Client Value Team

JD Supra Perspectives on

Is it time to put the day-to-day work of managing client experience into the hands of professionals who are trained to do so? Allison Nussbaum suggests that, yes, it is....more

JD Supra Perspectives

CX in the Hybrid Workplace: Starting a Program or Staying on Track

JD Supra Perspectives on

In today’s competitive legal market, having a robust Client Experience (“CX”) program can be an important tool in the client retention and business development toolbox. The hybrid workplace may have thrown a wrench into your...more

Legal Marketing Association (LMA)

Elevating Client Experience in a Post-Pandemic World

Legal Marketing Association (LMA) on

As the world emerges from the pandemic, it’s now more important than ever before for law firms to reevaluate how they create value for clients. In this episode of the LMA SIG Share-Out series, Debra Baker (GrowthPlay), Amber...more

Reveal

5 Essential Skills In-House Counsel Need for the Future

Reveal on

For many years, in-house counsel, also called corporate counsel, were hired based solely on their legal acumen. The only things that mattered were their length of practice and the breadth of that experience. But, in recent...more

JD Supra Perspectives

Not New, Just Normal: Three Ways to Elevate the Client Experience in 2020

JD Supra Perspectives on

Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more

JD Supra Perspectives

Experts Suggest Highly Functioning Client Teams Benefited Both Client and Firm During COVID-19 Crisis

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Jon Mattson makes a case for the value of client teams (for firms and clients) during times of crisis....more

The Market Leaders Podcast

How to Navigate Legal Procurement - Market Leaders Podcast with Brian Colucci

The Market Leaders Podcast on

Join David Ackert as he interviews Brian Colucci, Chief Business Development and Marketing Officer at Kilpatrick Townsend & Stockton LLP, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How...more

Legal Marketing Association (LMA)

Flexing Strategic Muscles: Business Development Team Drives Law Firm Combination Forward

Legal Marketing Association (LMA) on

Erin Corbin Meszaros offers an example from the front lines of how a modern, data-driven department can provide value to firm leadership making strategic decisions....more

JD Supra Perspectives

Four Proven, Yet Underutilized Organic Growth Strategies for Law Firms

JD Supra Perspectives on

Proven, practical, and effective ways to increase organic growth in law firms....more

JD Supra Perspectives

An Inside View on Legal Sales: The Client-Facing BD Role in Law Firms [Q&A]

JD Supra Perspectives on

Answers a broad range of questions on the emerging, client-facing business development role within law firms....more

JD Supra Perspectives

Stacking up for Sales: Optimizing Law Firm MarTech to Support Emerging, Client-Facing BD Roles

JD Supra Perspectives on

Overview of an upcoming LMA Tech West interactive session about the technology that supports the emerging legal sales role....more

JD Supra Perspectives

Ways to Avoid Competing on Price Alone for New Legal Work

JD Supra Perspectives on

The increasing and relentless price pressure on outside legal services will only continue in 2020 and beyond. Julie Savarino with a perspective on how to respond....more

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