News & Analysis as of

Internet Advertising Marketing

Kelley Drye & Warren LLP

NAD Reviews a Song and Dance on a Porch

Jason Momoa moved into a new neighborhood and was sad because his internet hadn’t been connected. Zach Braff and Donald Faison tried to cheer him up, as good neighbors often do, by singing him a song and dancing on his porch....more

Cornerstone Research

Omnichannel Marketing

Cornerstone Research on

In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources; and...more

Fox Rothschild LLP

IAB Europe Updates Advice On Ad Targeting Without Third-Party Cookies

Fox Rothschild LLP on

IAB Europe has updated its Guide to Post Third-Party Cookie Era. The guide provides a detailed overview of the various targeting techniques used today and some options and consideration going forward. Key Takeaways- ...more

Fox Rothschild LLP

So, Where Did You Get That Lawyer?

Fox Rothschild LLP on

This afternoon brought me an email from a fellow from West Virginia. The caption indicated it might involve a new divorce matter. I opened it to read: “I found your name online and I wanted to send you a quick email before...more

Fenwick & West LLP

Deregulation is the New Buzzword in Washington — Except in the Tech Industry

Fenwick & West LLP on

The past year has been a volatile one, from trade wars to the government shutdown to a stock market dive. One constant that U.S. businesses have become accustomed to, however, is deregulation across a wide variety of...more

Hogan Lovells

House of Lords issues report on digital advertising market

Hogan Lovells on

Yesterday the House of Lords published a report into the UK’s digital advertising market. It includes: a call for a CMA study into whether the market is working fairly for businesses and consumers; proposals for enhancing...more

Goulston & Storrs PC

Are You Ready for the Attack? Online Brand and Reputation Protection

Goulston & Storrs PC on

It starts with an inaccurate, possibly fake, online review. Then a post appears on a consumer complaint forum. Suddenly, there is a surge of false postings about your company on social media sites. Invariably, these anonymous...more

Manatt, Phelps & Phillips, LLP

Advertising Law - May 2015 #5

DAA Mobile Privacy Code Enforcement Begins In September - Get ready: September 1 marks the beginning of enforcement of the Digital Advertising Alliance’s mobile privacy code, the group recently announced. Companies will...more

Manatt, Phelps & Phillips, LLP

Advertising Law - February 2015 #3

FCC Chair Announces New Net Neutrality Regs - The battle over net neutrality took a new turn when Federal Communications Commission Chairman Tom Wheeler announced his intention to reclassify broadband service as a...more

Pillsbury - Global Sourcing Practice

Database Marketing Outsourcing

Database marketing outsourcing is a strategic transaction for retailers. This type of outsourcing can facilitate the integration of diverse marketing channels e.g., web, social media, catalog and in-store sales) and enable...more

Gray Reed

Trends For 2013 In Internet And Marketing Law

Gray Reed on

After looking at the most popular posts from 2012 in our last edition, today we look at what are likely going to be the big trends for 2013 in internet and marketing law. ...more

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