Hsu Untied interview with Jason Hirsch, Partner at Nixon Peabody
Hsu Untied interview with David Niemeyer, Partner at Skadden
Hsu Untied interview with Lily Zhang, Partner at Jones Day
Hsu Untied interview with James Abe, Partner at Alston & Bird
Hsu Untied interview with Al Araiza, Partner at Perkins Coie
Hsu Untied interview with John Hueston, Founding Partner at Hueston Hennigan
Hsu Untied interview with Laurie McNamara, Partner at Wilson Sonsini
Hsu Untied interview with Bobby Malhotra, Partner at Winston & Strawn
Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
Hsu Untied interview with Scott Luftglass, Partner at Fried Frank
Hsu Untied interview with Eric Sibbitt, Partner at Paul Hastings
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
Hsu Untied interview with Mike Burshteyn, Partner at Greenberg Traurig
Hsu Untied interview with Tim Best, Partner at Gunderson
Hsu Untied interview with Joe Santiesteban, Partner at Orrick
Hsu Untied interview with Joe Meckes, Partner at Squire Patton Boggs
Hsu Untied interview with Jake Kling, Partner at Wachtell Lipton
Hsu Untied interview with Christine Wong, Partner at MoFo
Hsu Untied interview with John Bostic, Partner at Cooley
Hsu Untied interview with Jeana Kim, Partner at Wilson Sonsini
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more
I have practiced law for 40 years with the vast majority as a “construction” lawyer. I have seen great… and bad… construction lawyering, both when representing a party and when serving over 300 times as a mediator or...more
In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial...more
Instagram isn’t just a platform for personal connections—it’s a powerful tool for businesses, including law firms. With the right strategy, law firms can harness Instagram to reach new clients, engage with their community,...more
In today’s digital era, law firms are continually searching for innovative ways to connect with potential clients and streamline their marketing efforts. One recent advancement that offers a significant boost in this area is...more
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more
Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability. There’s a saying in sports that the best...more
The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more
Content marketing for law firms provides plenty of opportunities for lawyers and law firms to develop unconventional and innovative ideas and strategies. Below are some tips to create engaging and remarkable content for your...more
In a world where a hashtag can break a story and a tweet can shape an opinion, the power of social media remains unmatched. While the legal industry has been slow to adopt these digital landscapes, there’s a rising tide of...more
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems. ...more
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more
Thought leadership is more than a marketing and business development tool. It is a secret crisis management weapon hiding in plain sight. There is an interesting connection between thought leadership, crisis management,...more
Welcome to the complex world of digital marketing, where understanding your online presence is crucial but often overwhelming. For lawyers and law firms, the intricacies of Google Analytics can seem daunting amidst an already...more
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves. There’s a lot of commentary out there...more
A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
Personal LinkedIn posts have a place, but if your ratio of personal posts to professional posts gets out of whack, you will damage your professional brand. Let’s talk about a problem I’m seeing with LinkedIn posts these...more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more
Social media is an integral part of today’s digital landscape, and it comes with some unique advantages. For one thing, you don’t have to spend a lot to see serious benefits. The more comfortable you are with social media,...more
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences. If you are thinking about hiring...more
In the complex landscape of modern law firm businesses, certain departments shine brightly while others linger in the shadows of misunderstanding. Among the latter group, the Marketing and Business Development Department...more