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Retirement Plan › Benefit Plan Sponsors › Marketing

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Pick a marketing/PR firm that understands what you do

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

There is a running joke from my wife where she tells me that despite 13 years of marriage, she still doesn’t know what I do. At least, I think it’s a joke. One of the problems that I had in my career especially when...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Stressing Value is a better proposition than stressing cost

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

Retirement plan providers need to look at their fees and determine what work they are doing for their retirement plan clients because like me, they may try to break down their plan expenses into a day rate and try to figure...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Sometimes Plan Sponsors just want to throw you off their “scent”

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

When you meet retirement plan sponsors just at different networking events and they find out that you’re a retirement plan provider, they may volunteer that their retirement plan is in perfect shape. As we know as retirement...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Sometimes it’s just words

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

So much of any industry is dedicated to marketing, because marketing can help a company sell a product or service just based on how it’s marketed. Whoever sold the pet rock is still probably laughing all the way to the bank. ...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

2015 New Year Tips for Retirement Plan Providers

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

With a new year, comes a renewed focus on business now that the holidays are behind us. For the retirement plan provider, there is never enough time to rest on their laurels because of the competitive nature of the business....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

How a Retirement Plan Financial Advisor Can Survive In The World Today

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on

If I could pinpoint what it takes for a financial advisor to survive and thrive in this business, I would say it takes two things: a hook and timing. A hook is a marketing term, it’s something to attract a plan sponsor’s...more

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