Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Law Firms’ Social Media Strategies Must Line Up with the Rest of Their Client Development Efforts
[Legal Perspective] When Is It NOT Okay to Delete Your Social Media Account?
How Lawyers Should Respond to Negative and Positive Reviews On Yelp
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
D.C. Court Wreaks Havoc on NLRB Pro-Worker Cases
How GCs Use Social Media to Hire Law Firms
Andrea Weckerle on CiviliNation
Serving Legal Documents Through Social Media
How Lawyers Can Optimize Their Profile Feed On LinkedIn
Social Media Law Report - Who Owns Your LinkedIn Account, FTC Guidance on Social Ads, More...
How To Create A Personal Profile On LinkedIn For Lawyers
Your Employer Doesn’t Own Your LinkedIn Account, and They Shouldn’t Try To
The Growing Role of Social Media in Litigation and How to Prepare for It
Two Key Elements Every Social Media Policy Should Include
What Next for the NLRB?
Corporate Law Report: U.S. Manufacturing, Social Media, Online Endorsements, Hart Scott Rodino, More
Corporate Law Report: Economic Espionage Act, Top FCPA Enforcement Actions, Trademark Audits, and More
The Basics of Michigan’s Social Media Password Law & Why It Isn’t Such a Great Idea
Corporate Law Report: Cybersecurity, CEO Social Media, New Workplace Laws, Healthcare Reform in 2013
In this issue: - FTC Issues New Guidance for Disclosures in Online Advertising - European Regulators Opine on "Purpose Limitation" Principle – What Constitutes "Compatible Use" in the Context of Big Data?...more
In his long-celebrated article for Wired magazine, Chris Anderson described how online retailers were revolutionizing their business models by leveraging The Long Tail. Rather than simply relying on a few blockbusters,...more
“Eighty percent of success is just showing up.” That old Woody Allen adage used to apply to the world of legal blogging, where before just publishing one or a few blogs would put a law firm well ahead of their competitors—but...more
If you put a little bit of thought into it, putting together the basics of a strong social media strategy is more straightforward than one might think. First, start with the low-hanging fruit and make sure your firm has a...more
A study released on Thursday by Greentarget, Zeughauser Group and Inside Counsel has shone a bright light on a topic that has seemed somewhat mysterious: How do general counsel really use social media—or do they really use it...more
While the site may make the average person think of restaurant reviews first, it’s important to note that Yelp.com covers much, much more than that. And that includes the professional services industry (of which legal is part...more
Lawyers best work comes from referrals and word-of-mouth reputation. It’s always been that way, and the advent of social media hasn’t changed that. But while social media hasn’t change the source of good work, it has greatly...more
The three men in the picture to left are my brother Todd, my grandfather Julius, and my dad Norm. Three generations of the Skiba family are mechanics. Me? I am the idiot brother-lawyer who can’t change his own oil and...more
- Marc Roth Invited to Present on Privacy Issues in Marketing at NYC Bar CLE Program: On May 3, 2013, the New York City Bar Center for CLE and the Brand Activation Association (formerly the Promotion Marketing...more
With established benchmarks stemming from three years of data and analysis, our latest research reveals accelerated and irreversible trends regarding “on the go” media consumption and how B2B organizations market and...more
I really took over the marketing of my law practice about 8 years ago. And during that time I have probably tried every tactic and gimmick out there in search of ways to build a law firm client base. All of that experience...more
Mark 2013 as the year it became hard to find lawyers not using new media tools. The 2013 In-House Counsel New Media Engagement Survey offers ample evidence that social media tools have gone mainstream. As LinkedIn, blogs, and...more
April 18 (Bloomberg Law) -- A new survey from public relations firm Greentarget finds that in-house counsel are frequently using LinkedIn and lawyer blogs to determine who they will hire, John Corey, founding partner at...more
“Order the hamburgers at Donna’s Diner if you like salty, dried out burgers dripping in ketchup and onions to try to give them some flavor. Don’t go there unless you have a strong stomach and you like sticky seats or surly...more
There are many reasons why lawyers and law firms should use LinkedIn. By using LinkedIn you can connect with potential clients through organic search, increase brand recognition, employ targeted pay per click advertising, and...more
On January 22, 2013, the Federal Financial Institutions Examination Council (FFIEC) released proposed guidance regarding the use of social media by federally regulated financial institutions. ...more
Andrea Weckerle founded and leads CiviliNation, a non-profit organization dedicated to reducing online hostility and character assassination. Andrea is also the author of Civility in the Digital Age: How Companies and People...more
Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience: Facebook – 1 billion+ users Google+ – 500 million+...more
In this video I show lawyers how to optimize their home profile feed on LinkedIn to reduce irrelevant comments so that they only receive the updates important to them....more
This is a step by step video tutorial on how to create a personal profile on LinkedIn for lawyers. It starts with the registration and continues with how to complete the profile. There are few important optimization tips...more
In This Issue: - Corporate Humor Context is Key - Cyber Security - Technology’s Impact on Reputation - Blogs Worth Following - LEVICK In the News - Excerpt from Corporate Humor, Context is...more
In This Issue: Marc Roth to Lead Social Media and Mobile Marketing Discussion at PACE Association Convention; UK Court Finds Google Could be Liable for Blog Comments; TCPA Plaintiffs Victorious in Illinois, New Jersey;...more
Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law...more
It seems every business wants you to “like” them on Facebook. Do you ever wonder if it really matters? What is the end result of all these “likes” and why should you care?...more
The primary bank regulatory agencies, the Office of the Comptroller of the Currency, the Board of Governors of the Federal Reserve System, the Federal Deposit Insurance Corporation, the National Credit Union Administration,...more
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