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Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and... more +
Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and more. Like this! less -
Good2bSocial

Is Bluesky a Viable Twitter Alternative for Law Firms?

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The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such...more

Good2bSocial

Optimizing Social Media for Law Firms: What Content to Post on Each Platform

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In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more

Good2bSocial

Social Media SEO for Law Firms: How to Rank Higher on Social Media & Google

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SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more

Firesign | Enlightened Legal Marketing

How Small Businesses Hire Lawyers, Part 2: When A Legal Need Arises

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From taxes to torts, there’s considerable opportunity for law firms to serve the nation’s 33 million small businesses, a demographic with the potential to generate upwards of 420 million legal matters each year. But this...more

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Social Media Algorithms for Law Firms: What Legal Marketers Need to Know

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The power of social media cannot be denied, but the landscape is complex and constantly changing. It’s easy to get frustrated with the various algorithms that control how much of your messaging gets to the masses. Every major...more

Omnizant

[Webinar] Social Media Marketing Specialist - October 12th, 2:00 pm - 3:00 pm ET

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From Zero to Hero: How To Get Started With Social Media Marketing for Your Practice - You’ve heard about the power of social media to grow your practice, but you’ve never been able to harness it. Sound familiar? You’re...more

Buckingham, Doolittle & Burroughs, LLC

How to Verify Business Social Media

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In today’s digital age, social media has become an integral part of business marketing, customer service, and reputation management strategies. Establishing an authentic online presence is crucial, and one way to enhance...more

Good2bSocial

Understanding Social Media Metrics For Your Law Firm

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Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in...more

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Hashtag Research – An Important Part Of Your Social Media Strategy

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Hashtags are at the core of many law firm’s strategy to expand their social media page’s presence and reach. Hashtags are one of the simplest things a firm can do to help get their posts in front of more eyes and form more...more

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Determining if Paid Social Media Is Right For Your Law Firm

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Social media is an integral part of most people’s daily lives. It’s certainly grown in importance as part of the marketing mix. Though there are a lot of benefits to using free functionality on social media, paid social media...more

Good2bSocial

Writing For Social Media – Tips & Trends for Law Firms

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A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best...more

Good2bSocial

Social Media Tools for Law Firms

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Social media is increasingly important, but unfortunately using it has become increasingly time-consuming and complex. The more options there are, and the more features that platforms add, the more knowledge and resources it...more

Good2bSocial

The Benefits of Investing in Paid Social Media

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Social media makes up a significant portion of today’s marketing activity, with paid social media advertising representing a large chunk of marketing budgets. In fact, in 2022, ad spending on social media reached over $173...more

Legal Internet Solutions Inc.

Ask Me Anything - Writing Marketing Content

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Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more

Good2bSocial

How to Use Twitter to Increase Your Law Firm’s Search Visibility

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Twitter is an incredibly powerful tool, and many firms use it to expand their social media following and engagement. But did you know it can also help with increasing search visibility online? In this guide, we are going to...more

Copo Strategies + Law Firm Editorial Service

Kirkland associate amassed 15K+ Twitter followers—anonymously—discussing M&A - Legally Contented Podcast

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In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K...more

Legal Internet Solutions Inc.

Three Things: Tips + Tricks to Up Your Social Media Game

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Social media is essential to your marketing strategy. Not only will it help gain exposure for your business and increase traffic to your website, but it will also generate conversation about your brand and services. In this...more

Good2bSocial

Social Media for Attorneys: How Lawyers Can Grow Their Personal Brand Using Social Media

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Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By...more

Good2bSocial

7 Tips for Lawyers on Writing the Perfect Social Media Bio

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When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and...more

Good2bSocial

How to Use Twitter Analytics for Law Firms

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Any form of analytics can help your law firm’s strategy. Most social media platforms offer some level of analytics, and Twitter’s is particularly powerful. Many people don’t take advantage of them because they simply aren’t...more

Good2bSocial

Law Firm Social Media Strategy: The Ultimate Checklist

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Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible....more

Good2bSocial

How to Run Twitter Ads for Law Firms

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Many people are curious about promoting their firm on Twitter. Despite the current uncertainty surrounding the future ofTwitter ads for law firms the platform, there is no doubt that it’s a great place to grow your following,...more

Good2bSocial

Social Media for Lawyers: 10 Ways to Build Trust

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In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more

Good2bSocial

The Best Times for Legal Marketers to Post on Social Media

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All social media posting is not created equal. The content of your posts, the makeup of your audience, and other factors – like timing – can make a big difference in your online awareness and engagement. Data has shown that...more

Legal Internet Solutions Inc.

Content Writing for Attorneys: 5 Idea Starters

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We know that attorneys know how to write. You spend years honing your research and writing skills for briefs, memoranda, motions, academic papers, and client letters. Yet when you’re asked to generate content for a practice...more

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