How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Taking the Pulse, A Health Care and Life Sciences Video Podcast | Episode 204: Accelerating Life Sciences Startups with James Chappell of SCbio
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
5 Tips For Writing Conflict Emails
Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence
Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services - Episode 150 of the Passle CMO Series Podcast
Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
Embracing Change & Community: The Keys To Startup Success With Chris Heivly
Keep your thought leadership fresh by making it nonperishable
Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile
Strategic Benefits of Consumer Surveys in Complex Litigation | Episode 69
Law Firm Economics on a Global Scale: On Record PR
Ralph Allen of Kelley Drye & Warren on Driving Profitability: The Intersection of Operations & BD - Passle's CMO Series Podcast EP146
Artificial Intelligence: 5 Steps Law Firms Can Take Starting Today
Navigating Nuances in the Global Legal Market: On Record PR
In today's world, your content is a credential
Four reasons you should be using original research in your marketing and BD efforts
Networking remains one of the most powerful tools for building professional relationships, but it’s often misunderstood. Many lawyers feel the need to lead with their expertise, thinking that showcasing their knowledge will...more
The shift to virtual and hybrid networking has brought both opportunities and challenges for business lawyers. While virtual connections can broaden your reach, they also come with unique difficulties, such as screen fatigue...more
The landscape of networking has shifted dramatically due to recent global events, but business lawyers have unique opportunities to leverage these changes to their advantage....more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers can take their relationships with their clients and referral sources to another level by co-authoring thought...more
On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more
Authentic, human-centred stories have long been a staple in B2C marketing, but they’re much less common in the world of professional services. As digital media rises, the fast-paced nature of the media landscape and...more
One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more
In a 2023 World Law Group career development session, participants were encouraged to think holistically about their careers and explore ways to foster their professional growth. The session, facilitated by Lauren Heron,...more
AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more
In today’s hyper-connected world, our devices keep us tethered to work even during off-hours. While taking breaks is crucial for well-being, being responsive remains a cornerstone of client and business relationships. Yet,...more
As the legal landscape evolves, mastering soft skills alongside legal expertise is crucial for success. While the industry continues to change, certain foundational skills remain essential for lawyers at every career stage....more
Building a thriving practice often hinges on one crucial factor: referrals. Referrals not only bring in new clients but also serve as a testament to your credibility and expertise. Developing a robust referral network is a...more
Nearly one in five attorneys (20%) may suffer from Attention Deficit Hyperactivity Disorder (“ADHD”), compared to one in twenty (5%) of the general population. In other words, attorneys are four times more likely to have...more
Five content marketing and strategy takeaways from a recent JD Supra client training session with Katherine Hollar Barnard and Hailey Kawecki of Firesign Enlightened Legal Marketing....more
The start of a new year can be a time when you tend to take stock of where you are in your career, where you want to be, and what you want to accomplish. But too often and pretty soon after setting your goals, you find...more
According to most economists, we’re not in a recession, at least right now. However, the only certainty appears to be uncertainty. How will law firms achieve growth in an unstable environment? We’ve reviewed two leading...more
Content can do more for your law firm than just marketing. It can level up your recruiting efforts. It is a great time to be an in-demand attorney. But not so much for those law firms recruiting—or trying to...more
Good business sense: Rich Bracken and Megan Galloway dive into the most compelling reasons to support team members who find purpose in innovation. ...more
The workforce today comprises five generations — the largest number of generations in the workforce in history. Millennials make up the greatest percentage and are on track to represent 50% of the workforce soon. From the...more
Join David Ackert as he interviews Mandy Hicks, Director of Marketing and Communication at English, Lucas, Priest & Owsley, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: • How Mandy Hicks...more
None of us are perfect networkers/relationship builders. Yes, it seems to come more easily to some than to others, but it’s not an exact science. For the most part, it’s an ever-adapting process that we’re constantly...more
JD Supra enables law firms and their lawyers to see the true value of producing thought leadership. Stefanie Marrone explains how....more
In this episode, we’re joined by Alex Lakatos, a litigation partner at Mayer Brown in Washington, DC. Alex is an example of a successful attorney at a thriving firm who is pushing himself to become an expert in the brand new...more
Excited about launching a new client team program, an 800-lawyer firm had everything in place. Leadership from the top and key stakeholders were strongly supporting the focus. They appointed five partners who had significant...more
We’re just three weeks into the second decade since the crash of Lehman and the end of life as we once knew it in the legal industry…. Oh, wait. Was that too dramatic? Maybe so, at least in retrospect, but there is no...more