Television Commercials

News & Analysis as of

2016 SAG-AFTRA Commercials Contracts MOAs and Drafting Agreements are Now Available on Joint Policy Committee Website

To access the 2016 SAG-AFTRA Memoranda of Agreement and Drafting Agreements, please visit the ANA-4A’s Joint Policy Committee on Broadcast Talent Union Relations’ website...more

SAG-AFTRA and the Joint Policy Committee Reach Tentative Agreement on Successor Commercials Contracts

On April 3, 2016, SAG-AFTRA and the ANA-4A’s Joint Policy Committee on Broadcast Talent Union Relations reached tentative agreement on successor Commercials Contracts. For more regarding the parties’ agreement, please visit...more

In California, Mayhem May Not Be What You See On Television

While watching the NCAA tournament, I sat through several replays of this Allstate commercial featuring an anthropomorphized mayhem. The advertisement, is one of a series featuring actor Dean Winters as the cause of all...more

Joint Policy Committee and Sag-Aftra Extend Contracts

Please visit jointpolicycommittee.org for an update regarding the 2016 negotiations....more

Advertising Law - March 2016 #4

FCC Releases Privacy Regime for ISPs - Creating a storm of controversy, the Federal Communications Commission released information about its privacy proposal for Internet service providers. Pursuant to the plan,...more

Nobody Puts Trademark Claims in a Corner (Except when Copyright Law Preempts Them)

Nostalgia is a big seller these days. Hollywood continues to produce remakes (and remakes of remakes), politicians lament the better days of yesterday, and companies capitalize on feelings of nostalgia in order to make money....more

The Art of the Drug Ad

Television spots touting prescription medications have flooded the airwaves for nearly 20 years. During that time, pharmaceutical companies marketing their products have become surprisingly savvy at delivering the message....more

The March Madness Road Trip Returns

It’s that wonderful time of year again, March Madness! When families, friends, and coworkers all get together to casually gamble and all throw $10 into a pool. When 12’s beat 5’s and mess up your bracket. When you lose one...more

A Meaningful Shift in Super Bowl Ads

The Super Bowl ads this year were much like the game itself – maybe one remarkable catch, a few fumbles, and heavy on defense. Some even deserved a penalty flag – like the one for toe fungus and the revolting...more

Advertising Law - February 2016

Tensions Mount Prior to Contract Renewal Between Industry, SAG-AFTRA - The ad industry and the Screen Actors Guild-American Federation of Television and Radio Artists plan to negotiate successor agreements to the current...more

Super Bowl Ads, and More Super Bowl Ads?

What is a Super Bowl ad? Typically a Super Bowl ad refers to the ad of a brand that has paid lots of money to air its ad on network television during the Super Bowl, a/k/a The Big Game....more

Nominative Fair Use, as Illustrated by Colorful Balls

If you watch any amount of T.V. or happened to catch either of the AFC or NFC Championship games last weekend, you’ve probably seen one of the recent cell phone carrier ball commercials....more

Bulletin: Information Request from SAG-AFTRA

We understand that some signatories to the Commercials Contracts received an information request from the Union. The JPC has discussed the request with the Union. It is our understanding that these requests are being sent...more

Bulletin: SAG-AFTRA Issues Member Alert to Organize Droga5

SAG-AFTRA’s pledge to increase efforts in enforcing the SAG-AFTRA Commercials Contract and the Radio Recorded Commercials Contract was on full display with its latest Member Alert to organize Droga5, a non-signatory ad...more

Notice to Authorizers and Prudent Planning

The following documents outline the obligations of JPC authorizers with respect to the upcoming SAG-AFTRA negotiations, and provide guidance for the prudent planning of productions....more

Draft Kings Class Action Argues Data Leak Revealed “Insider Trading” – But Can Case Survive Arbitration Clause?

Draft Kings and Fan Duel, competing daily fantasy sports (DFS) sites, have been vying for attention by flooding the airwaves with a reported 60,000 commercials this year. However, a recent data leak has resulted in less...more

Advertising Law - October 2015

Commercials Pulled After Endorser Admits 9/11 Lies - The revelation that an endorser lied about his whereabouts on September 11 led a national sports-themed restaurant chain to stop airing commercials where the actor...more

SAG-AFTRA Commercials Contract Update: Active International

Download the JPC Update for details....more

The Best Allegation in a Lawsuit

And the award for Best Allegation in a Lawsuit goes to … Overton v. Anheuser-Busch Company....more

SAG-AFTRA Commercials Contract Update: Additional Stations Covered under Section 34.B.3 Program Commercials-Compensation for Use

SAG-AFTRA has added additional stations covered under Section 34.B.3. These stations include LAFF, Grit, Escape and Cozi TV....more

Advertising Law - June 2015

Fifty Years Later, Still Feeling the Impact of 1965 - In 1965, TV spots ran for 60 seconds . . . mostly in black & white. A first-class stamp cost five cents. (Remember mail?) Bonanza ruled the airwaves, while...more

Abu Dhabi is 30 Per Cent More Attractive - Film Commission offers unique rebate to international production companies

The UAE is constantly seeking new and innovative ways to encourage business growth across the Emirates. Film and TV production is one of the diverse range of areas in which the Emirate of Abu Dhabi has actively looked to...more

The Golf Channel Needs a Mulligan

“Mulligan,” in golf parlance, is the opportunity to hit a golf shot, a “do over,” when the previous shot was not quite the one desired by the golfer. The “Mulligan” replaces the previous shot, which then does not count toward...more

Status Updates - April 2015

Dueling for ad dollars. U.S. companies will spend $52.8 billion on digital advertising this year, 2.5% more than they spent on it in 2014. And, while television advertising is still king—corporate marketers will invest almost...more

Broadcast Station Reminder -- Quarterly Filings and Requirements: Issues/Programs Lists; Children’s Programming; Commercial...

By April 10, 2015, all radio and television broadcast stations, both commercial and noncommercial, must prepare a list of important issues facing their communities of license, and the programs aired during January, February...more

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