Twitter, Marketing, Snapchat

FTC Provides Guidance to Social Media Influencers in Live Twitter Chat

Ballard Spahr LLP on 10/4/2017

Influencer marketing is the popular practice of using individuals with large social media audiences—known as "influencers"—to advertise products and services through their social media accounts....more

Influencer Marketing: Best Practices for Advertisers & Agencies

Coblentz Patch Duffy & Bass on 3/16/2017

Influencer marketing saw explosive growth in 2016, with 86% of marketers having used the tactic, 94% of whom found it effective. In 2016, most marketers spent between $25,000 to $50,000 per influencer marketing program, which...more

Paid Celebrity Endorsements in Social Media: The FTC Is Watching

Goulston & Storrs PC on 10/20/2016

How much trust do you place in celebrities who endorse products on social media platforms such as Instagram, Snapchat, Facebook, Twitter, and YouTube? Do you stop to consider whether they are compensated for their efforts...more

Social Links: Kids roll eyes as parents embrace Snapchat; teen sues Snapchat over sexual content; Snapchat to become less...

Morrison & Foerster LLP - Social Media on 7/11/2016

Snapchat has caught on with “oldies” (that’s people 35 and older, FYI). The Chinese government has forbidden online media from reporting news spread on social media sites. A 14-year-old and his mom are suing...more

Social Links: Livestreaming goes mainstream; social-media-use guidance for judges; three years in jail for trolling?

Morrison & Foerster LLP - Social Media on 6/27/2016

Facebook signs more than $50 million worth of deals with media firms and celebrities to create videos for its live-streaming service....more

Social Links: The ramifications of Microsoft’s LinkedIn purchase; the brands using Snapchat; lawyers’ social media use

Morrison & Foerster LLP - Social Media on 6/20/2016

Lots of press surrounding Microsoft’s purchase of LinkedIn: Will LinkedIn change as a result? Will the Microsoft purchase inspire a Twitter acquisition? “Spam King” gets 30 months in jail for sending 27 million messages....more

Social Links: Social’s potential to upend the investment industry; online ad fraud; a proposal to fix Twitter

Morrison & Foerster LLP - Social Media on 6/10/2016

Social media has upended a number of industries. Is Wall Street next? Facebook is getting into the video game live-streaming business....more

Social Media Week Part I – Using Social Media In Your Compliance Program

Thomas Fox - Compliance Evangelist on 8/3/2015

Welcome to Part I of Social Media Week. I recently did a webinar, hosted by The Network, on the use of social media in your Foreign Corrupt Practices Act (FCPA) compliance program. The response was as great as almost any...more

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