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How Law Firms Can Improve Their Client Experience with Personalization

When we slip on our coziest shoes or sit down in our favorite chair, a warm and fuzzy feeling of comfort unlike anything else sets in, as if the footwear or furniture was made just for us. It’s so reliably relaxing that we...more

Everything Law Firms Need to Know About Google Analytics 4

In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a...more

First vs. Third-Party Cookies and Why Legal Marketers Should Care

Almost everyone can agree that a freshly baked cookie’s buttery, sweet, and sometimes chocolatey aroma is intoxicating. In marketing, fresh “cookies” can be equally as satisfying, if not more, for your law firm’s prospect of...more

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