Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more
6/27/2024
/ Analytics ,
Artificial Intelligence ,
Business Development ,
Client Referrals ,
Client Retention ,
Content Marketing ,
Content Strategy ,
Legal Technology ,
LinkedIn ,
Marketing ,
Professional Networking ,
Relationship Development ,
Social Media
LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more
As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more
Artificial Intelligence is truly a force in today’s business world. AI can help people from all walks of life and all professions level up their performance in new ways. Whether you want to improve your career, solve a...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Alexandra Morren, a competitive intelligence analyst at Morris, Nichols, Arsht & Tunnell LLP. She has served in various roles within the marketing field for...more
Have you made video a part of your LinkedIn marketing strategy? If not, it’s time to, because LinkedIn users are 20x more likely to re-share a video post. Video has become a crucial part of a comprehensive digital marketing...more
A new year presents new challenges and new opportunities. That’s true in all areas of business, but it’s particularly accurate in the rapidly evolving landscape of digital marketing. Have you considered updating your law...more
When it comes to your law firm, your expertise is your product. Along with blogs, thought leadership papers and videos, podcasts are a great way to highlight your knowledge and assure potential clients of your credibility....more
A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best...more
You already know that LinkedIn is a critical platform for making connections and building your professional reputation as a lawyer in the online world. So you should look to set yourself apart as a thought leader by sharing...more
B2B marketing is unique, and appealing to decision-makers in this arena is a science all its own. In B2C, consumers are trying to address a timely need, and you can market to them in ways that encourage immediate...more
LinkedIn is a powerful tool for building community, expanding your firm’s brand, and generating leads. The social media platform can help grow your business – but only when used effectively. Here are some of our favorite...more
If you follow our blog, then you know we are big fans of LinkedIn and like to keep readers up to date on their latest features. Over the past several months, LinkedIn has tried out multiple new tools in a limited capacity....more
Lawyer video marketing is thriving online and there are a number of reasons why more lawyers are investing in video to support their thought-leadership initiatives. Video can do wonders to increase engagement across your law...more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
10/4/2022
/ Advertising ,
Analytics ,
Blogging Platforms ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Facebook ,
LinkedIn ,
Marketing ,
Pay-Per-Click ,
Social Media ,
Targeted Digital Advertising ,
Websites
With 1 billion users today, and growth by 142% in 2021, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the social...more
Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more
8/4/2022
/ Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Email ,
Google ,
LinkedIn ,
Marketing ,
Pay-Per-Click ,
Popular ,
SEO ,
Social Media
For many lawyers, the mere suggestion that their firm should utilize online advertising is spine-tingling, and for a good reason. Even law firms with robust media budgets shudder at the thought of allocating funds to online...more
Almost everyone can agree that a freshly baked cookie’s buttery, sweet, and sometimes chocolatey aroma is intoxicating. In marketing, fresh “cookies” can be equally as satisfying, if not more, for your law firm’s prospect of...more
LinkedIn has recently enhanced several features on its already robust platform, including Newsletters. Newsletters for business pages are serialized long-form content that followers can subscribe to. This option is a smart...more
LinkedIn continues to evolve and one of its latest features allows users to add an intro video to their profile. Here’s what you need to know about how lawyers can add an intro video to their LinkedIn profiles....more
A quality lead is more precious than silver these days and, in the right hands, can be more valuable than gold. When prospecting for law firms for new clients, advertising on LinkedIn is among the more effective methods. ...more
LinkedIn can be a truly powerful tool for law firms. But to get the most from the platform, everything you post must be devised for maximum impact. Developing a robust content strategy is absolutely necessary to meeting this...more