Law firms and legal marketers are constantly seeking innovative ways to enhance their online presence and connect with potential clients. One platform that has recently gained significant traction in Google search results is...more
Webinars are a crucial part of business strategy. They serve as a powerful platform to showcase your firm’s competence and generate promising leads. However, holding webinars and briefly marketing them is not enough. Here are...more
Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more
6/27/2024
/ Analytics ,
Artificial Intelligence ,
Business Development ,
Client Referrals ,
Client Retention ,
Content Marketing ,
Content Strategy ,
Legal Technology ,
LinkedIn ,
Marketing ,
Professional Networking ,
Relationship Development ,
Social Media
LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more
In the competitive landscape of legal services, standing out and capturing the attention of potential clients is paramount. Law firms and legal marketers are increasingly turning to sophisticated demand generation strategies...more
The realm of law is often associated with tradition and steadfast principles, yet even the most venerable institutions find themselves adapting to the changing landscape of business and technology. The concept of demand...more
4/23/2024
/ Content Marketing ,
Content Strategy ,
Email ,
Law Firm Associates ,
Law Firm Partners ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Search Engines ,
SEO ,
Social Media ,
Strategic Planning
Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more
3/22/2024
/ Business Development ,
Client Services ,
Content Marketing ,
Content Publishing ,
Content Strategy ,
Digital Media ,
Digital Services ,
Law Practice Management ,
Marketing ,
Marketing Perspectives ,
Social Media
The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such...more
3/12/2024
/ Business Development ,
Business Ownership ,
Content Marketing ,
Content Strategy ,
Corporate Branding ,
Data Privacy ,
Data-Sharing ,
Events ,
Professional Networking ,
Public Relations ,
Social Media ,
Thought Leadership ,
Twitter
It’s unlikely that clients who have never heard of your firm will come knocking at your door. The reality is that you need to make sure prospects are aware of your services, while at the same time making sure they know how...more
As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more
Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top leaders and rainmakers in the world of legal marketing.
From the rise of AI technology to the...more
12/15/2023
/ Artificial Intelligence ,
Business Development ,
Client Referrals ,
Compliance ,
Content Marketing ,
Content Strategy ,
Marketing ,
Podcasts ,
Relationship Development ,
SEO ,
Social Media
What is SEO and Why Should Law Firms Use It?
Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
12/13/2023
/ Analytics ,
Blogs ,
Brand ,
Business Development ,
Content Marketing ,
Content Strategy ,
Events ,
Google ,
Keyword Search ,
Marketing ,
Online Reviews ,
Podcasts ,
Public Relations ,
Search Engines ,
Search Rankings ,
SEO ,
Social Media ,
Websites
With 1.7 billion users today, a growth of 17% from 2022, it’s safe to say TikTok is one of the fastest-growing social media platforms we’ve seen yet. And its unique biteable video format has permeated every level of the...more
When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm...more
There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social won’t do much for...more
Threads is the latest hot app, and companies are finding a lot of value in creating a following there. Created by Instagram, Threads is a platform that allows users to share text updates and join public conversations. It’s...more
SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more
9/6/2023
/ Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Search ,
Marketing ,
Mobile Devices ,
Popular ,
Search Engines ,
Search Results ,
SEO ,
Social Media ,
Websites
How much does your professional bio matter? Turns out, quite a bit. When people secure legal services, they are investing in an individual: in their expertise, knowledge, and ability to solve their problems...more
In the old days, a lot of legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social...more
If you’re a career-long digital marketer, then you’re probably used to hashtagging on Instagram or creating Facebook event invites. However, new tools, platforms, features, and networks are being constantly introduced. As...more
In the legal industry, you’re essentially selling your knowledge. It’s important to create credible content that positions you as a thought leader – both in order to generate leads and to prove your trustworthiness. However,...more
HubSpot is a beacon of valuable knowledge for marketers. They’ve recently released their latest report, a free State of Marketing Report (updated for 2023) with lots of insights that can inform savvy legal marketers....more
All too often we see law firms aren’t able to reach their full potential with marketing. However, they’ve exhausted their resources and the team’s bandwidth. This is when you know it’s time to bring in a marketing agency...more
All great video marketing campaigns start with great video scripts. Voiceover, music, visuals—these all enhance your story, but that story needs to be on paper first. Your creative team can only do so much to enhance your...more
Video marketing has become essential, but quality is still more important than quantity. Simply developing videos to reach your audience isn’t enough – videos need to resonate with viewers in order to move the needle for your...more