The latest in a year-end series covering digital media from our friends at LMA. Oliver Thoenen on live video's ascendancy and other trends in 2016....more
Deb Dobson, Marketing Technology Manager at Fisher Phillips, sheds light on how AI, combined with automation, will be bigger than the sum of its parts. Fifth in a series of twelve year-end posts by our friends in the Legal...more
Q&A with marketer extraordinaire Jon Holden, the latest in a series of twelve year-end posts by our friends in the Legal Marketing Association's special interest group on Social and Digital Media. ...more
Day one of the "Twelve Days of Social and Digital Media..." Stay tuned for the entire series. ...more
Law firms are in essence considering the job done once their articles are approved and published. But is the goal to just get it published? Isn’t the goal to get it read by the right people to the benefit of the attorney who...more
Last week, one of our more business-development-savvy clients invited me to be a guest speaker on their monthly client development call. They'd asked us to share our perspective on ways to improve content and how better to...more
Most of us are at risk of letting our analytics reviews be backwards-facing exercises when our sole purpose is merely to measure past performance. “How did we do?” is a fine question to start with, but it’s no wonder that we...more
Yogi Berra once said, “You can observe a lot by just watching.” It’s true in baseball and it’s also true for writers who are working to build an audience around their expertise. From JD Supra's Karen Cariello, three easy ways...more
Demonstrating your knowledge of a matter is an important reason to continue writing, but it is far from the only one. Here are five other key benefits that accrue to authors making it worth the time and trouble. Anything to...more
If your firm is producing content that is not being read by your target audience, you are literally wasting time and money....more
Seeing a report of your most popular content doesn’t mean you are done; it means you simply know what to do next....more