Influencer marketing is the popular practice of using individuals with large social media audiences—known as "influencers"—to advertise products and services through their social media accounts....more
10/4/2017
/ Advertising ,
Brand ,
Celebrity Endorsements ,
Disclosure Requirements ,
Endorsements ,
Facebook ,
Federal Trade Commission (FTC) ,
FTC Endorsement Guidelines ,
Influencers ,
Instagram ,
Marketing ,
Misrepresentation ,
Online Endorsements ,
Snapchat ,
Social Media ,
Twitter ,
Websites ,
YouTube
If you or your third-party providers are engaged in cross-device tracking, you must adequately disclose the practice to your end users, provide them control over their information, and exercise care when collecting sensitive...more
1/26/2017
/ Advertising ,
Data Collection ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
FTC Act ,
Marketing ,
Mobile Devices ,
Section 5 ,
Technology ,
Tracking Systems ,
Transparency ,
Web Tracking
In an anticipated guidance, the United Kingdom's Information Commissioner's Office (ICO) updated its code of practice for privacy notices titled Privacy notices, transparency and control (the Code). Significantly, the ICO has...more
10/18/2016
/ Best Practices ,
Data Protection ,
Data Transfers ,
Disclosure Requirements ,
General Data Protection Regulation (GDPR) ,
Information Commissioner's Office (ICO) ,
Internet of Things ,
Notice Requirements ,
Privacy Policy ,
Third-Party Risk ,
UK ,
Websites
A goal of providing effective disclosures to consumers is to allow consumers to make informed decisions. But what must be done to make disclosures effective? This was the question the Federal Trade Commission (FTC) explored...more
9/27/2016
/ Advertising ,
Banking Sector ,
Consumer Financial Products ,
Consumer Financial Protection Bureau (CFPB) ,
Disclosure Requirements ,
Federal Trade Commission (FTC) ,
Financial Institutions ,
Mobile Apps ,
Mobile Devices ,
Native Advertising ,
Popular ,
Social Media ,
Social Networks ,
Tracking Systems ,
Video Games ,
Warner Brothers Entertainment