As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4 entirely replaced UA it’s important for you to understand how valuable...more
11/17/2023
/ Analytics ,
Artificial Intelligence ,
Conversion ,
Data Privacy ,
Events ,
Google ,
Law Firm Ownership ,
Machine Learning ,
Marketing ,
Personally Identifiable Information ,
Redaction ,
SEO ,
Tracking Systems ,
Websites
Search Engine Optimization (SEO) is an in-depth facet of digital marketing. In fact, there are four main types of SEO that you should be focusing on within your law firm’s overall SEO strategy. Throughout this article, we...more
9/29/2023
/ Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Advertising ,
Keyword Search ,
Marketing ,
Online Reputation ,
Online Reviews ,
Public Relations ,
Search Engines ,
SEO ,
Website Design ,
Websites
On July 1st, 2023, our dear friend Universal Analytics (UA) crossed the rainbow bridge and joined their fellow departed friends Urchin and Classic Google Analytics. Read on as we reflect on the legacy of Universal Analytics...more
Date: January 31, 2023 Search engine optimization (SEO) is a critical component of any professional services firm’s digital marketing strategy. By improving the quality and quantity of traffic that arrives at your website...more
When it comes to law firm SEO, there is an abundance of steps to take to get started. We’ll walk through some of the most important steps to consider when creating your own SEO plan. Read on to learn more about the unbeatable...more
5/15/2023
/ Analytics ,
Blogs ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Keyword Search ,
Marketing ,
Search Rankings ,
SEO ,
Websites
While website redesigns can be an arduous task, they are often necessary approximately every three-to-five years. These periodic overhauls ensure that your website remains technically sound, matches your firm’s brand, and...more
People are always looking for answers and they want to be able to find them with ease. While you and your law firm could give the most thought-provoking, informative, on-the-nose answers to any questions potential clients may...more
As social media marketing continues to grow in popularity, a question we often get asked by our clients is if posting on social media helps SEO. Should you choose to continue reading on, you will learn the answer to that...more
1/10/2023
/ Brand ,
Business Development ,
Content Marketing ,
Content Strategy ,
Google ,
Internet ,
Marketing Perspectives ,
Online Platforms ,
Popular ,
Search Engines ,
Search Results ,
Social Media ,
Websites