Portable data is one of the most powerful ways to turn your thought leadership into meaningful business intelligence.
Whether through JD Supra’s API streaming analytics data to your intranet, CRM, or our direct integration with platforms like Intapp DealCloud, your firm gains a clear, rich view of who is engaging with your attorneys’ insights — and how that engagement supports business development.
Portable data brings reader engagement directly into your firm’s existing marketing and BD workflows, enriching client profiles, informing outreach, and adding strategic depth to every touchpoint.
Here’s why including reader data in your CRM matters — and how to make the most of it:
1. Add Depth to Client and Prospect Profiles
Your CRM already tells you the basics: industry, size, pitch status. JD Supra reader data adds behavioral context.
What to look for:
- The specific content a company is reading — and how often.
- Who at the company is engaging.
- What topics are getting attention — including content from authors at other firms.
Use this data to personalize outreach. If you see that a target company is consuming your firm’s content on evolving FDA rules, it’s time to bring in your life sciences team.
2. Be the First to Spot Emerging Needs
Reader data doesn’t just show interest — it can hint at intention.
What to look for:
- Sudden spikes in readership from a prospect company.
- Cross-practice reading (e.g., an employment contact now reading your corporate litigation updates).
- Unusual patterns from a known client that signal shifting priorities.
Use these signals to shape client conversations and internal strategy meetings. Bring insights to your client teams: “Our top client in healthcare has been reading a lot about Medicare reimbursement lately — should we explore a briefing?”
3. Support Your Business Development Lifecycle
From lead nurturing to pitch prep to client retention, CRM-embedded reader data can support the full client journey.
What to look for:
- What a new prospect is reading before you connect.
- How a current client is engaging post-pitch or post-matter.
- What firms and authors their industry peers are reading.
Incorporate your firm's reader metrics into opportunity pipelines and BD team workflows. When you know what matters to a client, your proposals, briefings, and follow-ups are smarter.
[For more on this, watch Clinton Gary discuss how reader data creates Meaningful Facetime between relationship partners and clients.]
4. Make Strategic Data Visible — Where Your Teams Already Work
This is where the real shift happens: no more toggling between platforms or requesting custom reports.
How to do it:
Talk to your CRM admin or data team about adding reader intelligence to client records. (We’re happy to help get the integration started.)
5. Prove Your Value — and Help Attorneys See Theirs
Your attorneys are writing for a reason: visibility, impact, growth. You can show them it’s working.
What to look for:
- A reader at the right company, on the right topic, at the right time.
- Repeat readership that aligns with business priorities.
- Author-by-author performance metrics.
Use portable, CRM-embedded data to deliver proactive updates: “This pharma general counsel read your ESG update three times last month. Want help with follow-up?”
The Last Word
Visibility is powerful. Portable visibility is transformative.
