Latest Publications


Are You Planning For These Two Key Objectives In Your Firm's Content Strategy?

As you develop your law firm's content strategy, measure your efforts against these two big-picture goals....more

Why 'Distribution' Is Key to Your Law Firm's Content Strategy - The Jell-O Lesson...

How the story of Jell-O's success a century ago is a lesson today for law firm content marketers....more

How to Create an Editorial Calendar Your Law Firm Team Will Actually Use  [Video]

An educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a presentation by Adrian Lurssen in which he explains how to set up an editorial calendar...more

The JD Supra Top 50 - Popular Legal Topics in 2017

A look at some of the most popular topics on JD Supra during all of 2017....more

To Be Known for Your Expertise, Turn Your Content Into Campaigns - Here's How [Video]

In his latest quick video tip, Adrian Lurssen explains how to "go big" on an issue and establish yourself as a thought leader around a particular issue. Random acts of content don't cut it today. Build content campaigns...more

Use This Simple Exercise to Identify New Writing Topics With Proven Interest - Quick Content Tip [Video]

You know that thought leadership is a terrific way to increase professional visibility, market expertise, and connect with prospective clients and others who can help to grow your business - but: you don't know what to write...more

How to Make It Easy for Clients to Engage With Your Writing Right Away - Content Quick Tip [Video]

We're all writing for an online audience - but we don't all write anticipating the behavior of online readers. Here's Adrian Lurssen's latest 60-second video tip on how to present your writing to engage readers right away...more

How to Make Your Writing Indispensable to Clients - Content Quick Tip [Video]

In a sea of news and information pulling clients in every direction, what makes you the go-to source for thought leadership? Watch this 60 second clip to hear of one approach that will engage your readers and keep them coming...more


How to Earn More Readers With Every Title - Content Quick Tip [Video]

Why should a busy professional stop what they're doing and read you now? Watch this 60 second video tip to learn how to earn more readers with each one of your titles. Part of Adrian Lurssen's series of quick-hit content...more

Content Quick Tip - Marketers, Use This Easy Process to Help a Blocked Writer  [Video]

A 40-second content strategy tip: For marketers and biz dev folks in law firms looking to support attorneys in their thought leadership, here's a quick and easy way to get the writing done with someone who wants to author a...more

A Content Quick Tip - Use This Easy Way to Help Readers Get Your Point Up Front [Video]

For most of us, writing is a process of discovering our thoughts. Typically that means we stop once we realize the point - and that's not good for our readers. Here is JD Supra's Adrian Lurssen with a quick content marketing...more

A Case Study in Using Content to Grow Your Practice - Write Stuff Q&A [Video]

Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing. This is a powerful presentation for any lawyers interested in using their...more

[Webinar] How to Create an Editorial Calendar You'll Actually Use - Feb. 16, 11:00AM PST

Lawyers, legal marketers, and business development teams, join JD Supra's Adrian Lurssen in a hands-on session as he walks us through how quickly and easily to create a successful editorial calendar that your entire team can...more

The JD Supra 50 - Top Legal Topics in 2016

JD Supra's annual list of 50 top legal topics for the year....more

Popular Cybersecurity Reads - Trending Right Now

Cybersecurity issues transcend numerous sectors, marketplaces, industries - as evidenced by this list of recent popular reads on the topic....more

How One Simple Question Leads to 3 Months of Solid Writing Ideas for Attorney Bloggers

One quick exercise with great results for any professional or legal blogger hard pressed for new writing ideas....more

10 Rules for Writing to Be Read [Infographic]

Are you a lawyer writing to be read by clients, prospective clients, media members, inhouse counsel and others? Print out this infographic on ten rules for writing to be read (published in partnership with our friends at...more

JD Supra's Top 50 Popular Topics in 2015

A look at the top 50 popular topics on JD Supra in 2015. ...more

The Signal Is In Search - One Powerful Way to Use Twitter to Connect with Reporters

The signal is in Twitter search. Here's what that means for Content Strategists trying to earn visibility with media members today....more

Every Title Is An Opportunity - Here's How Not to Waste Yours...

Earn your readers, one title at a time. Here's how....more

How to Write Titles That Get You Noticed and Read [Video]

Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more

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