You know that thought leadership is a terrific way to increase professional visibility, market expertise, and connect with prospective clients and others who can help to grow your business - but: you don't know what to write...more
Why should a busy professional stop what they're doing and read you now? Watch this 60 second video tip to learn how to earn more readers with each one of your titles.
Part of Adrian Lurssen's series of quick-hit content...more
A 40-second content strategy tip: For marketers and biz dev folks in law firms looking to support attorneys in their thought leadership, here's a quick and easy way to get the writing done with someone who wants to author a...more
For most of us, writing is a process of discovering our thoughts. Typically that means we stop once we realize the point - and that's not good for our readers. Here is JD Supra's Adrian Lurssen with a quick content marketing...more
Lawyers, legal marketers, and business development teams, join JD Supra's Adrian Lurssen in a hands-on session as he walks us through how quickly and easily to create a successful editorial calendar that your entire team can...more
JD Supra's annual list of 50 top legal topics for the year....more
Cybersecurity issues transcend numerous sectors, marketplaces, industries - as evidenced by this list of recent popular reads on the topic....more
One quick exercise with great results for any professional or legal blogger hard pressed for new writing ideas....more
Are you a lawyer writing to be read by clients, prospective clients, media members, inhouse counsel and others? Print out this infographic on ten rules for writing to be read (published in partnership with our friends at...more
A look at the top 50 popular topics on JD Supra in 2015. ...more
Why you're not being read - and what to do about it....more
Adrian Lurssen offers tips on how to write clear, sharp, compelling titles that get you noticed by busy readers who are inundated daily by choices, choices, choices in the increasingly noisy online landscape. Insights...more
For your reference, three recent posts on content marketing tactics and strategy you should not miss.
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Three views on the future of content marketing, as parsed from smart tweets by Joe Pulizzi....more
Sure, I think he is, and that's without even having seen his Tonight Show on television! Here's why....more
Q&A with attorney Richard Hsu (of HsuTube) fame about his latest podcasting project: interviewing lawyers with interesting side hobbies as an opportunity to show the human side behind lawyers and the legal profession....more
This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more
Notes from a fascinating presentation by Heather Morse and Jonathan Fitzgarrald, hosted by the LMA's Bay Area Chapter. The focus: Generational Marketing: Strategies and Tactics for Engagement with Boomers, Gen Xers, and...more