Adrian Lurssen

JD Supra Perspectives

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Marketers & BD Professionals Will Need These Skills as Law Firms Emerge From the COVID-19 Crisis

What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more

5/4/2020 / Business Development , Business of Law , Firm Leadership , Inside Story , Law Firm Partners , LMAMKT , Marketing Perspectives

The Road to Becoming Data-Driven: Q&A With Industry Leader Adam Stock

A JD Supra interview with Adam Stock as he begins his new role as VP Product Strategy at Foundation Software Group....more

11/11/2019 / Business of Law , Firm Leadership , Innovation , Inside Story , LMAMKT , Marketing Perspectives

3 Requirements of a Successful Law Firm Content Marketing Plan

Don't mistake having the means to publish with having an audience....more

3/2/2018 / Business of Law , Content Marketing , Content Strategy , Firm Leadership , LMAMKT , Marketing Perspectives , Popular , Strategic Planning

Why 'Distribution' Is Key to Your Law Firm's Content Strategy - The Jell-O Lesson...

How the story of Jell-O's success a century ago is a lesson today for law firm content marketers....more

2/8/2018 / Business Development , Business of Law , Content Marketing , Content Strategy , LMAMKT , Marketing Perspectives

How to Create an Editorial Calendar Your Law Firm Team Will Actually Use [Video]

An educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a presentation by Adrian Lurssen in which he explains how to set up an editorial calendar...more

1/19/2018 / Business of Law , Content Marketing , Content Strategy , Firm Leadership , LMAMKT , Marketing Perspectives

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