Adrian Lürssen, co-founder and VP of strategic development at JD Supra, rejoins the Thought Leadership Project to discuss tips and trends for thought-leadership marketing as we look ahead to 2024. Adrian, Jay Harrington and...more
12/1/2023
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Thought Leadership
Adrian Lürssen, co-founder of JD Supra, sits down with Kaylee & Mary to talk about his journey to JD Supra, the JD Supra Readers Choice Awards and ways in which the content supplied by JD Supra thought leaders leads to...more
What we heard back when we asked law firm leaders: What is one skill marketers & BD professionals should consider an absolute necessity when a version of normal returns? ...more
As you develop your law firm's content strategy, measure your efforts against these two big-picture goals....more
How the story of Jell-O's success a century ago is a lesson today for law firm content marketers....more
Listen to JD Supra's Adrian Lurssen in conversation with attorney Ary Rosenbaum, who recounts the story of how he built his practice using writing.
This is a powerful presentation for any lawyers interested in using their...more
Q&A with attorney Richard Hsu (of HsuTube) fame about his latest podcasting project: interviewing lawyers with interesting side hobbies as an opportunity to show the human side behind lawyers and the legal profession....more
This week saw publication of Greentarget’s much-anticipated 2014 State of Digital and Content Marketing Survey, an annual report that has quickly become an industry standard by which law firm marketers can benchmark their...more
Notes from a fascinating presentation by Heather Morse and Jonathan Fitzgarrald, hosted by the LMA's Bay Area Chapter. The focus: Generational Marketing: Strategies and Tactics for Engagement with Boomers, Gen Xers, and...more