News & Analysis as of

Algorithms Marketing SEO

Integreon

The Tortilla Chip: Carrying Greatness

Integreon on

Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. Tortilla chips are everywhere – at parties, in restaurants, and in pantries across the...more

Good2bSocial

What Is Keyword Density and Why Does It Matter for Legal Marketers?

Good2bSocial on

Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more sophisticated, the emphasis has...more

Firesign | Enlightened Legal Marketing

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

Good2bSocial

Year-Round SEO Strategies Every Law Firm Should Follow

Good2bSocial on

SEO is a continuous process, not a one-time effort. If you’re aiming to remain competitive and visible in search results for your firm, it’s crucial to maintain a consistent SEO strategy throughout the year. Instead of just...more

Omnizant

“Maintenance SEO” for Law Firms Doesn’t Exist

Omnizant on

You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels. It’s simply untrue that a firm can maintain its position at the top of...more

Good2bSocial

13 Outdated SEO Practices Lawyers Should Avoid

Good2bSocial on

SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your...more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Good2bSocial

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

Good2bSocial on

With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

Good2bSocial

How AI is Revolutionizing SEO Strategies for Law Firms in 2024

Good2bSocial on

The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

Good2bSocial

How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

Good2bSocial on

The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

Good2bSocial

AI for Law Firms: Why Google May Rank AI-Generated Content Over Original News

Good2bSocial on

As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be...more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

Good2bSocial on

As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Good2bSocial

10 Ways to Turn Around Your Law Firm’s Failing Website Traffic

Good2bSocial on

Your website is a crucial part of your overall marketing strategy. Hopefully, you regularly track performance and know which metrics to watch. If so, you know the range of traffic that’s normal for your website. What should...more

Good2bSocial

How to Determine if Your SEO Campaign is Working

Good2bSocial on

Most marketers measure SEO performance by focusing on organic traffic numbers and keyword rankings. Those items are important but don’t provide the full picture. There are actually several other metrics that can be used to...more

Good2bSocial

Google’s New Algorithm Update – Focusing on Link Spam

Good2bSocial on

This month saw Google roll out the “December 2022 link spam update”. This is an update to the spam detection system and affects the ability to find purchased links and detect domains used primarily to pass links to other...more

Good2bSocial

SEO for Law Firms: Do Search Rankings Drop After a Mobile Usability Fail?

Good2bSocial on

By now, most people understand that mobile usability is a ranking factor for Google. Though we don’t know the exact details (because we don’t know the precise algorithm), we do know it’s something to pay attention to, along...more

Good2bSocial

A Beginner’s Guide to Online Marketing for Lawyers

Good2bSocial on

Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

Good2bSocial

Semantic SEO for Law Firms

Good2bSocial on

In conversation, few things are as irritating as someone arguing the semantics. Some people will drone on about anything without staying on topic or making a point. Fortunately for all of us, regarding SEO, arguing the...more

Good2bSocial

The Importance of Featured Snippets for Law Firm SEO

Good2bSocial on

Everyone dreams of seeing their name in big, bright lights at some point during their life. The internet’s equivalent to this glitz and glamour means appearing at the top of search results. If you’re “famous” enough, Google...more

Good2bSocial

Everything Law Firms Should Know About Google’s Update to Local Search Results

Good2bSocial on

Whether we like it or not, much of our digital performance is dependent on Google. When people need information, they don’tgoogle update affect law firms simply “search” for it online, they “Google” it. Google handles 90% of...more

Knapp Marketing

3 Simple Tools to Help Optimize Your Law Firm’s Website in 2016

Knapp Marketing on

Creating a great website that speaks to your audience, is easy to use, and encourages interaction with your brand is no small feat. However, many companies and law firms may not realize that it’s only half the battle due to...more

21 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide