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Firesign | Enlightened Legal Marketing

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

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13 Outdated SEO Practices Lawyers Should Avoid

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SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your...more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

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How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

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With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

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How AI is Revolutionizing SEO Strategies for Law Firms in 2024

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The digital land rush for online visibility has law firms across the globe recalibrating their SEO strategies. In 2024, the search engine optimization (SEO) landscape is witnessing an unprecedented transformation, thanks to...more

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How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

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The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

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Top Legal Marketing Blog Posts of 2023

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As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Omnizant

[Webinar] SEO For Lawyers in 2024: Standing Out in the Wild West of AI & Beyond - January 11th, 2:00 pm - 3:00 pm ET

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Join us for an insightful webinar hosted by Omnizant’s Director of SEO, Emily Brady, as we kick off a New Year. During this session, Emily will take a look at the big SEO changes of 2023 and what it all means for your...more

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10 Ways to Turn Around Your Law Firm’s Failing Website Traffic

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Your website is a crucial part of your overall marketing strategy. Hopefully, you regularly track performance and know which metrics to watch. If so, you know the range of traffic that’s normal for your website. What should...more

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How Google’s Core Algorithm Update Will Affect Law Firms in 2023

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Google has confirmed that their March 2023 core algorithm update is now rolling out. Core algorithm updates affect search rankings greatly, so it’s important that SEO specialists and legal marketers stay up to date on this...more

Legal Internet Solutions Inc.

Turning Content into Conversions in 5 Steps

Choosing a law firm is not all that different to choosing any product or service such as a hotel, plumber, or even a new brand of shoes. When potential clients are looking for a law firm that is a good fit for them, they may...more

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SEO for Law Firms: Do Search Rankings Drop After a Mobile Usability Fail?

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By now, most people understand that mobile usability is a ranking factor for Google. Though we don’t know the exact details (because we don’t know the precise algorithm), we do know it’s something to pay attention to, along...more

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A Beginner’s Guide to Online Marketing for Lawyers

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Online marketing for lawyers presents many opportunities for lawyers to raise awareness of their firm and its practice groups, as well as to generate new business opportunities from prospects or existing clients. The...more

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The Importance of Featured Snippets for Law Firm SEO

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Everyone dreams of seeing their name in big, bright lights at some point during their life. The internet’s equivalent to this glitz and glamour means appearing at the top of search results. If you’re “famous” enough, Google...more

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Everything Law Firms Should Know About Google’s Update to Local Search Results

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Whether we like it or not, much of our digital performance is dependent on Google. When people need information, they don’tgoogle update affect law firms simply “search” for it online, they “Google” it. Google handles 90% of...more

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