Data Driven Compliance: The Journeys of Albemarle and ABB to Data-Driven Compliance, Part 2
One Month to a More Effective Compliance Program Through Data Analytics: Day 13 – Data Management Automation
Compliance Into The Weeds: Data Analytics, BoA and DOJ Pronouncements
Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
Compliance Week National 2023 - Ana Iacovetta - Data Analytics to Improve Compliance
Compliance Week National 2023 - Vince Walden on Using Data Analytics to Improve Compliance
Why Your Data is Key to Reducing Risk and Increasing Efficiency During Investigations and Litigation
Leveraging Data and Technology to Achieve Scalable Food Service
Review Analytics for a New Era
Hsu Untied interview with Mansi Shah, Partner at Kilpatrick Townsend
This Am Law 50 senior counsel cements his authority through two appellate analytics blogs - Legally Contented Podcast
ACI Insights- Interview with Chief Compliance Officer of General Motors
LISI's Ask Me Anything | Law Firm Marketing Analytics
What Can Moneyball Teach Us About People Analytics? - Hiring to Firing Podcast
Proof in Trial: Appellate Edition: Integra Med Analytics LLC et al. v. Providence Health & Services et al.
News + Views + To Do's | Adrian Lürssen, Co-founder, VP Strategic Development, JD Supra
Kidon IP War Stories - David Cohen & Bineet Bhasin
Podcast Episode 154: Marketing Analytics Trends at Law Firms
Leading in a Lonely World Podcast: Meet Dr. Marc Williams
AI and Analytics for Corporations: Common Use Cases
Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms...more
Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more
What is Domain Authority? One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more
Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more
You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more
Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more
Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These...more
In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing...more
Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded...more
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ability to access the...more
Local search engine optimization (SEO) is important for many businesses, including law firms. In fact, 46% of all Google searches are seeking local information, and that number is only likely to be higher for practices...more
As a law firm, there are various tools available to help you improve your content marketing strategies, including Google Analytics. One of the benefits of law firm content marketing is that it helps your website to appear in...more
Google’s secret sauce is hard to understand, making a digital marketer’s job difficult. Luckily, some of Google’s top team members are willing to share the latest updates. Understanding these changes allows us to evolve our...more
Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more
Every year, Google makes hundreds of algorithm updates which impact millions of websites. As we kick off the New Year, Omnizant’s Director of SEO, Eric Warncke, will share SEO trends and best practices for optimizing your law...more
Marketing is constantly evolving. Many times, it’s easy to know what works and what doesn’t and to stick with what’s familiar. The only problem with going that route is that you might be leaving opportunities on the table....more
Key performance indicators are essential for the success of a growing marketing program. If you read our previous post, you know that tracking metrics is one of the most important elements of an impactful marketing strategy....more
With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to your site....more
Law firm SEO is constantly evolving, and because of that, it is difficult to know if you’re using the latest best practices. With so many SEO techniques out there, how do you determine which ones are worth your time and which...more
There are a lot of acronyms in legal marketing these days. Some are more important than others. Search Engine Optimization (SEO) is a pillar of marketing speak these days and is extremely important to your business. In a...more
Finally, it’s spring! The light of day lingers past dinnertime. The sweet smell of flower blossoms float in the warm air through windows, now open. I cringe at the thought of all the dust and dirt drifting into my house and...more