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Legal Internet Solutions Inc.

Lead Scoring: Identifying Key Metrics

Lead scoring is a powerful tool for law firms looking to prioritize their marketing efforts and focus on the most promising leads. To create an effective lead scoring model, it’s crucial to identify the key metrics that...more

Legal Internet Solutions Inc.

Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design

The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more

Legal Internet Solutions Inc.

Why Your Law Firm’s Marketing Strategy Might Be Stuck in 2010 (And How to Fix It)

Remember 2010? The iPad had just launched, Instagram was brand new, and most law firms felt cutting-edge if they had a website with their attorney bios and practice areas listed. Fast forward to today, and while technology...more

Omnizant

Navigation Gone Wrong: Top Mistakes That Might Be Hurting Conversions

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You’re just a lawyer, standing in front of a distracted audience, trying to retain their attention and earn their business. Your navigation could seal the deal—or not....more

Legal Internet Solutions Inc.

Don’t Redesign Your Website in 2025 Without Reading This First

Maybe your site feels like it’s stuck in a time warp, with a design that screams “2018 called and wants its hero image back.” Or perhaps you’ve noticed potential clients bouncing faster than you can say “hello?” Either way,...more

Legal Internet Solutions Inc.

How Important is Domain Authority, Really?

What is Domain Authority? One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more

Omnizant

Starting Small with SEO

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Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more

Legal Internet Solutions Inc.

My Marketing Isn’t Working, Now What?

You’ve put in the time, effort, and resources, but your marketing still isn’t delivering the results you expected. Sound familiar? Don’t worry—you’re not alone. Before you start overhauling everything, let’s take a beat and...more

Omnizant

Understanding Search Volume

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Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more

Good2bSocial

Google Analytics 4 for Law Firms

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Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Blattel Communications

Return on Investment (ROI): Measuring Marketing Effectiveness

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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more

Good2bSocial

Mastering Content Mapping: A Strategic Approach to Boost SEO for Law Firms

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Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of...more

Legal Internet Solutions Inc.

Optimizing Your Law Firm Website: A Guide to Monitoring Website Speed with GTmetrix

A website is a law firm’s most important office location. Many things contribute to a website ranking well in the eyes of Google. One of those is page speed. The prevalence of mobile devices in today’s world emphasizes this...more

Good2bSocial

Key Performance Indicators in SEO for Attorneys - Update

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Key performance indicators are essential for the success of a growing marketing program. If you read our recent post, you will find that tracking metrics is one of the most important elements of an impactful marketing...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

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What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Good2bSocial

Law Firm SEO: 19 SEO Tips To Dominate Google

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Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded...more

Legal Internet Solutions Inc.

G.A.4 Enhanced Measurement for Legal Marketers – Pros and Cons

Through its enhanced measurement feature on Google Analytics 4 (G.A.4), Google is trying to make it easier for you to track things on your website. Think of this tool as “automatic” tracking of certain things: pageviews,...more

Omnizant

Website Chat Tools for Law Firms

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From AI chat to live chat, website chat features vary in value, effectiveness, and ease of integration with your existing platform. So who or what will you choose to represent you to potential clients on your site? It could...more

Good2bSocial

The Ultimate Glossary of Social Media Definitions for Law Firms

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If you’re a career-long digital marketer, then you’re probably used to hashtagging on Instagram or creating Facebook event invites. However, new tools, platforms, features, and networks are being constantly introduced. As...more

Good2bSocial

Our 2023 HubSpot Tips Guide

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HubSpot is a powerful tool that law firms of any size can use to level up their digital marketing. However, that doesn’t mean organizations always leverage HubSpot CRM or CMS to their full potential. If you need some...more

Good2bSocial

10 Ways To Improve Your Law Firm PPC Campaign

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Pay-per-click advertising is a complex science. Often, firms decide to boost their traffic through paid advertising channels and soon find themselves in over their heads. Even the best-trained experts need to continuously...more

Good2bSocial

Optimize Your Law Firm Website for Lead Generation

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A website is a law firm’s most important marketing tool – but many firms don’t treat it that way. It’s essential to treat your website as a lead generation tool. How would you go about doing that?...more

Good2bSocial

Improve SEO & Conversions With A Website Audit

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In this digital age, having a website that is not only aesthetically pleasing but also optimized for search engines and conversions is crucial. For law firms, this is especially important as the legal industry is highly...more

Good2bSocial

Google Analytics Terms That Legal Marketers Need To Know

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Most people know that Google Analytics is a powerful tool. But unfortunately many don’t take advantage of the robust reporting Google Analytics offers because they don’t know where to start.  To help you feel more comfortable...more

Good2bSocial

How Law Firms Can Leverage Client Journey Analytics with HubSpot

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We all know that it’s difficult to improve what you can’t measure. Every marketer wants to create better touchpoints with potential clients and nurture engagement, but that is tricky if you don’t have a thorough understanding...more

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