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Good2bSocial

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

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Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

Good2bSocial

Top 6 Legal Marketing Trends That Defined 2024

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With 2024 coming to an end, it’s the perfect moment to look back at the legal marketing trends that defined the year. From the rapid adoption of AI to the continued dominance of video content, these trends not only defined...more

Firesign | Enlightened Legal Marketing

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

Legal Internet Solutions Inc.

SearchGPT is Changing the Game

Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Good2bSocial

How Google Ads’ AI Tools Can Improve Your Law Firm’s Video Campaigns

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With video making up over 65% of all internet traffic, it’s no surprise that Google Ads has introduced AI video enhancements to streamline the process for marketers. For law firms running PPC campaigns, these AI-powered tools...more

Omnizant

AI Summaries and SEO for Lawyers

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The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP. Google’s rollout of AI summaries in US search results is in its...more

Good2bSocial

How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

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The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

Good2bSocial

AI for Law Firms: Why Google May Rank AI-Generated Content Over Original News

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As artificial intelligence (AI) continues to grow in popularity and scope, legal marketers may be wondering how such content compares to original, human-generated material when it comes to search engines. Will AI content be...more

Furia Rubel Communications, Inc.

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

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As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Good2bSocial

The Way People Search the Web is Changing: 4 Stats Legal Marketers Should Know

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When you need information, your first stop is likely Google – or at least, that used to be the case. While search engines are used to monopolize peoples’ quest for knowledge, the current digital landscape offers new ways to...more

Good2bSocial

Podcast Episode 187: Will AI Kill SEO?

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artificial Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over...more

BakerHostetler

AD-ttorneys@law - May 2023

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FTC Lays Out Some AI Ad Essentials - But specific guidance isn’t here yet, so...let’s be careful out there....more

Good2bSocial

How Google is Using Artificial Intelligence (AI) to Improve Search

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AI is one of the most exciting technologies out there, and Google executives agree. In fact, Sundar Pichai, the CEO of Google and Alphabet, recently released an announcement about the growth of this particular area...more

Legal Internet Solutions Inc.

One More Thing | Legal Marketing in 2023 With Gina Furia Rubel

Hi podcast listeners. It’s Robyn Addis, Chief Operating Officer and Chief Marketing and Business Development Officer at LISI, here for this week’s episode of LISI’s All The Things Podcast, One More Thing. This week I’m joined...more

Furia Rubel Communications, Inc.

Integrated Marketing and Public Relations with Robyn Addis of Legal Internet Solutions Incorporated

In this joint episode of On Record PR and Legal Internet Solutions Incorporated (LISI)’s All the Things podcast, Gina Rubel goes on record with LISI COO and CMBDO Robyn Addis to talk about the latest trends impacting the...more

Legal Internet Solutions Inc.

23 in ‘23

Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more

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