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Integreon

The Tortilla Chip: Carrying Greatness

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Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. Tortilla chips are everywhere – at parties, in restaurants, and in pantries across the...more

Good2bSocial

5 Reasons You Shouldn’t Use ChatGPT to Create Your Law Firm’s Website Content

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If you haven’t tried ChatGPT yet, you’re missing out! It’s a powerful tool that can be used to save time across a variety of tasks. Is content creation one of the things that ChatGPT is useful for? While some people suggest...more

Troutman Pepper Locke

Misleading Artificial Intelligence Claims by Marketer of Website Accessibility Widget Lead to $1 Million FTC Settlement

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On January 3, the Federal Trade Commission (FTC) issued a press release announcing that accessiBe Inc. and accessiBe Ltd. (collectively, accessiBe) agreed to pay $1 million to settle allegations of deceptive advertising...more

Good2bSocial

The Top Legal Marketing Blog Posts of 2024

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As we approach the end of a transformative year, it’s the perfect time to reflect on the standout moments from our 2024 legal marketing blog. This year, we’ve navigated the fast-paced digital marketing landscape together,...more

BakerHostetler

ANA Children’s Advertising and Privacy Roundup

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The Association of National Advertisers (ANA) held its annual Masters of Advertising Law Conference November 11-13 in sunny Scottsdale, Arizona, and wow, children’s advertising and privacy was a hot-button topic at the...more

Good2bSocial

13 Outdated SEO Practices Lawyers Should Avoid

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SEO is a constantly evolving science. That makes it hard to know which tactics are helpful, and which could actually be hurtful. It’s important to be up-to-speed on the latest algorithms and practices or you risk harming your...more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Dorsey & Whitney LLP

A Cheat Sheet from the National Advertising Division Conference 2024

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​​​​​​​Earlier this week we met up in lower Manhattan with friends, colleagues and many news faces at the 2024 National Advertising Division (“NAD”) conference. As always, it was great to see and hear from experienced...more

Legal Internet Solutions Inc.

Law Firm Website Design: A Service Evolution Retrospective

This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more

Omnizant

AI Summaries and SEO for Lawyers

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The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP. Google’s rollout of AI summaries in US search results is in its...more

Good2bSocial

SEO for Law Firms: 8 Critical SEO Trends to Know About for 2024

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As we prepare to move into a new year, it’s important to take stock of the trends shaping future SEO activity. With the rise of AI, it’s becoming even more crucial for search engines to understand user intent, prioritize user...more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

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As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Legal Internet Solutions Inc.

One More Thing | Getting Nerdy About Data with Andrew Hutchinson

Hey, podcast listeners. Welcome back to LISI’s, All the Things podcast. I’m your host this week, Robyn Addis, chief operating officer and chief marketing and business development officer at LISI. This week’s episode, One More...more

Legal Internet Solutions Inc.

How to Budget for Your Law Firm’s Website Project

Fall is here! Along with the new season, I look forward to the leaves changing, sweater weather, and budget season for your law firm! Maybe it’s overwhelming, but it’s also a little exciting to think about what you can...more

Good2bSocial

Podcast Episode 187: Will AI Kill SEO?

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Julie Lorson to discuss the topic of Artificial Intelligence (AI) and its impact on search engine optimization (SEO). Julie has been working in SEO for over...more

Passle

CMO Series EP100 - Celebrating 100 episodes and exploring the future of professional services marketing

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Welcome to a milestone episode of the CMO Series Podcast. We're pulling out all the stops to celebrate our 100th episode by taking a look back at our favourite moments as well as a sneak peek into the future of professional...more

Good2bSocial

The Benefits of Using HubSpot as Your Law Firm’s Marketing Software

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You’ve probably seen some of our past posts on valuable marketing technology tools. The right technology is key in executing marketing that actually moves the needle. We like HubSpot in particular because it’s a comprehensive...more

Good2bSocial

10 Ways To Improve Your Law Firm PPC Campaign

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Pay-per-click advertising is a complex science. Often, firms decide to boost their traffic through paid advertising channels and soon find themselves in over their heads. Even the best-trained experts need to continuously...more

Legal Internet Solutions Inc.

One More Thing | Legal Marketing in 2023 With Gina Furia Rubel

Hi podcast listeners. It’s Robyn Addis, Chief Operating Officer and Chief Marketing and Business Development Officer at LISI, here for this week’s episode of LISI’s All The Things Podcast, One More Thing. This week I’m joined...more

Legal Internet Solutions Inc.

23 in ‘23

Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more

Hanzo

Why Adobe Experience Manager Creates Unique Web Archiving Challenges For Compliance

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Is your organization using Adobe Experience Manager (AEM) to create user-level individualized website experiences? If so, kudos to you and your marketing team. We’ve been blown away by the degree of granularity and...more

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