News & Analysis as of

Big Law

9Sail

[Webinar] The Brand Moat Broke. Takeaways From 9Sail’s 2026 Digital Visibility Index - June 17th, 1:00 pm - 2:00 pm ET

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When 9Sail launched the Digital Visibility Index in 2025, the hypothesis was straightforward: Am Law revenue rank no longer predicts how visible a firm is in modern search. The 2026 data makes it definitive. In this...more

9Sail

What Is AI Telling Clients About Your Attorneys?

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When a general counsel asks ChatGPT, “Which attorneys handle cross-border M&A disputes in New York?,” AI systems return a shortlist. That shortlist is a synthesis of every topic the model has come to associate with each...more

Law School Toolbox

Law School Toolbox Podcast Episode 556: How Much Do Grades Matter for Different Career Paths?

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Welcome back to the Law School Toolbox podcast! Today we're talking about the legal jobs for which grades matter a lot, where they matter somewhat, and where they really don't matter much at all. We also share some tips for...more

9Sail

AI Search Summaries: What Large Law Firms Must Change in SEO, Content, and Tracking

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If your firm’s organic traffic has plateaued or declined over the past year and your digital marketing team can’t fully explain why, the answer is probably not your SEO. It’s the search engine....more

Passle

Bela Grover on What it Takes to Build Purposeful Client Relationships in Law Firms - Passle's CMO Series Podcast EP200

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Law firms talk a lot about client relationships. But turning that into something consistent, scalable and truly integrated across a firm is a very different challenge. In this episode of the CMO Series Podcast, Eugene...more

Purpose Legal

Why Law Firms Are Turning to Flexible, Specialized Legal Talent

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Law firms are operating in a different environment than they were even a few years ago. Clients expect efficiency, predictability, and transparency on cost. At the same time, matters are more complex, timelines are tighter,...more

9Sail

AI Search Summaries: What Am Law 100 Firms Got Wrong About Content — and What It’s Costing Them Now

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For years, the conventional wisdom at large law firms was that content didn’t move the needle. Partners wrote legal alerts when something happened. Practice pages have been actively stripped back because “no one is even...more

Association of Certified E-Discovery...

Breaking the Silence: How Two Legal Professionals Are Rewriting the Conversation on Mental Health

In an industry built on precision, pressure, and perfectionism, conversations about mental health often feel like forbidden territory. Yet on a recent episode of Mind Matters, Breaking the Silence in Legal Spaces, hosts Mike...more

Troutman Amin LLP

LOSING IN A WIN: Big Law Finally Wins a TCPA Case (Sort Of)! But It Still Manages To Lose the Bigger Battle Even When the...

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So Big Law has finally won a TCPA case! Sort of. The case was only dismissed because the plaintiff–who didn’t have a lawyer– just didn’t respond to the motion. And #biglaw still managed to LOSE the more critical issue in the...more

Passle

Laurie Burlingame of Morse on Redefining Value, Relationships, and the Reality of Rainmaking - Passle's CMO Series Rainmakers

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Building that long-term leverage can be difficult with short bursts of visibility. You need to consistently show up, make yourself known, and build relationships before you need them. In today’s CMO Series Rainmakers...more

Troutman Amin LLP

TROUBLE ON THE HORIZON: Medicredit Facing $450MM in Exposure for Wrong Number Robocalls Calls in Certified TCPA Class Action–And...

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Morgan & Morgan. They claim to be the biggest plaintiff’s firm in the country– and maybe they are. But they’re just a bunch of car crash lawyers right? Well maybe not....more

Troutman Amin LLP

BIG LAW BIG LOSS: AFLAC Gets Destroyed by Guy Without a Lawyer In TCPA Case After Hiring Big Law to Represent It (Terrible)

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Aww the terrible AFLAC Duck. With college football season behind us– great national championship game BTW– I probably won’t hear from that terrible annoying duck for a while....more

Passle

Mona Dajani of Baker Botts on Standing Out and Staying Authentic - CMO Series Rainmakers Podcast EP6

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Building a book of business isn’t about being perfect or staying invisible, it’s about being consistently authentic and recognizable long before clients even need you. On today’s episode of CMO Series Rainmakers, we’re...more

Holland & Knight LLP

Holland & Knight Celebrates National Mentoring Month

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January is National Mentoring Month, and at Holland & Knight mentorship is central to who we are. We pair attorneys at every level for guidance, growth and genuine connection, creating a collaborative culture where Big Law...more

Troutman Amin LLP

HMMM: Another #BigLaw Loss Results in a Finding SMS Messages Are Calls– And Suddenly Things Aren’t Looking So Good

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This is not Chet Wilson. Not long ago the score was 3-3 on the issue of whether SMS messages were calls under the TCPA’s DNC provisions. But then #biglaw got involved and.. yeah....more

Offit Kurman

Bridging the Gap: The Art of Communicating with First Time Sellers

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It is estimated that 75 million baby boomers could retire by 2030. Many of these boomers have built successful businesses over decades, and they are now ready to sell as they move into the next phase of their lives. This is...more

Morrison & Foerster LLP

Congressional Investigations Quarterly

Designed for busy in-house counsel, government affairs professionals, policy advocates, and legal practitioners seeking to navigate the ins and outs of congressional oversight, this inaugural edition of MoFo’s “Congressional...more

Baker Donelson

Bridging the Divide: Lessons in Lawyering Across Generations

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Walk into any large law firm today, and you're likely to find attorneys from four different generations working alongside each other: Baby Boomers, Gen Xers, Millennials, and, increasingly, Gen Z. Each group brings its own...more

Ropes & Gray LLP

[Podcast] Mentorship, Growth & Opportunity: Experiences from the 2025 Summer Associate Program

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On this special Ropes & Gray podcast, co-hiring partner for the firm and co-managing partner of the firm’s Boston office, Jeff Katz, sits down with three members of the 2025 Summer Associate Program: Ben Haward (Harvard...more

Firesign | Enlightened Legal Marketing

Law Firms and AI Recommendations: Do LLMs Favor Big Law?

LLMs are more likely to give positive portrayals of large, global brands, according to a worldwide study. What does that mean for law firms hoping to secure visibility in ChatGPT output?...more

Troutman Amin LLP

TREND: American Express DESTROYED by Discovery Order in TCPA Class Action As ANOTHER #BIGLAW Firm Fails

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Repeat after me: Hire Big Law. Expect a Big Loss. At least in TCPAWorld. Here is ANOTHER example. In Duke v. American Express, 2025 WL 1918643 (D. Az. July 12, 2025) American Express was just needlessly required to produce...more

Troutman Amin LLP

“Prepare for the onslaught of 64.1601 claims”: New Ruling Confirms Private Right of Action On Caller ID AND Extends Rule to SMS...

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Received an email from Andrew Perrong this morning entitled: “Prepare for the onslaught of 64.1601 claims.” He wasn’t kidding. This is a complete disaster. In Newell v. JR Capital, 2:25-cv-01419-GAM (E.D. Pa. July 16, 2025)...more

Crunched Credit

AI:  Miracle and Menace for the Law Firm Business Model 

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I think about AI off and on in a desultory sort of way.  I wonder about its threats and promises; a sci-fi dystopia of the Industrial Revolution 2.0.  One thing I share with our most recent wannabe president, Ms. Harris, I,...more

Troutman Amin LLP

ANOTHER ONE???: Folsom Insurance Agency LLC Facing Sanctions After TCPA Discovery Loss By #BigLaw Counsel

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Good lord another one? I can’t keep up with all the #biglaw losses. I mean, when was the last time ANY #biglaw firm won ANTHING in a TCPA case? My goodness. What a disaster. Here’s another one. In Bond v. Folsom Insurance...more

Troutman Amin LLP

“WHOLLY INADEQUATE”: Another TCPA Defendant Represented by #BigLaw Gets Crushed And When Are Folks Going to Start Listening?

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I have said it before. I will say it again. The biggest mistake you can make for your business is choosing #biglaw to represent you in a TCPA class action. These guys keep getting smoked. Over and over again. Here is the...more

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