She built her Chambers Band 1 cannabis law practice through thought leadership (and hustle) - Legally Contented podcast
Blogging made him both the Pope and the Tom Hanks of D&O insurance - Legally Contented Podcast
This Am Law 150 partner's niche blog helped him build a seven-figure book of business - Legally Contented Podcast
On Her Shoulders Podcast Season 2, Episode 5: Life with Intentional Adventures (w/ Brenda McDearmon)
What it takes to be a corporate COO, mother, blogger, and leader with Sigalle Barness of Lawline: On Record PR
Stealth Lawyer: Zach Abramowitz, 'Blogcaster'
Survey: Firms With Blogs Grow Revenue Faster
Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Thinking of Blogs As Marketing First is the Biggest Mistake in Legal Blogging
How GCs Use Social Media to Hire Law Firms
The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more
Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more
Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more
When it comes to blogging, many lawyers and legal marketers focus most of their time on creating quality content for their own website. While this is an important aspect to any content marketing strategy, it’s also important...more
As 2022 comes to an end, we wanted to take a look back at some of the most popular topics we covered on our blog this year. When it comes to digital marketing, it’s always important to keep up with what’s trending in...more
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
Social media is essential to your marketing strategy. Not only will it help gain exposure for your business and increase traffic to your website, but it will also generate conversation about your brand and services. In this...more
The business world today is hyper-focused on digital connectedness, particularly during the pandemic. Lawyers are traditionally reliant on in-person business development, networking, and word-of-mouth. However, the days of...more
Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible....more
Be so prolific with your content marketing and thought-leadership marketing that you unlock the Cumulative Effect of Content. We often tend to think about content marketing and thought-leadership marketing as a series of...more
Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more
In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more
We know that attorneys know how to write. You spend years honing your research and writing skills for briefs, memoranda, motions, academic papers, and client letters. Yet when you’re asked to generate content for a practice...more
Social media offers powerful tools to help attorneys build relationships and promote themselves. It also offers a host of ethical traps. This article: 1. Outlines ethical pitfalls attorneys face when promoting themselves...more
Facebook. Twitter. LinkedIn. YouTube. Blogs. Email. Texts. Social media and the “E-Workplace” have become a fact of life for all employers. Companies have learned that these social media sites can be powerful marketing tools,...more
Do you know anyone like this? They question the need for marketing because they know their clients come from referrals. Their clients tell them regularly that they asked several of their colleagues who they recommend...more
From Around the Web - Widening the Net: Solo and small firm lawyers are doing the same marketing activities week after week. But they’ll need to expand efforts if they want their firms to actually grow. (Solo Practice...more
While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more