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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Legal Internet Solutions Inc.

Smarter Marketing, Smaller Budgets: How AI Is Leveling the Playing Field for Small Law Firms

Legal Internet Solutions Inc. on

For small law firms trying to compete in a crowded market, artificial intelligence is no longer a futuristic concept — it’s a practical tool that’s reshaping how legal services are marketed. While AI may once have felt out of...more

Davidoff Hutcher & Citron LLP

My Fashion (Legal) Odyssey: Part 5 Why Fashion Brands and Companies Succeed and Why They Fail

Davidoff Hutcher & Citron LLP on

Having written first about launching a brand, I now turn to growing and sustaining the brand. In my second article, I wrote about my unsuccessful efforts to convince the Sergio Valente jeans company to reach out to the then...more

Legal Internet Solutions Inc.

Why Lawyers Hate Marketing — and What Marketers Can Do About It

Legal Internet Solutions Inc. on

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The work speaks for itself.”...more

Good2bSocial

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

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As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

American Conference Institute (ACI)

[Event] 12th Annual Legal, Regulatory, and Compliance Forum on Cosmetics and Personal Care Products - March 27th - 28th, New York,...

American Conference Institute (ACI) on

Attend ACI’s 12th Annual Legal, Regulatory, and Compliance Forum on Cosmetics and Personal Care Products to stay ahead of the latest environmental and sustainability developments impacting cosmetics and personal care products...more

Integreon

Unlocking Creativity

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Hello again! Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation....more

Good2bSocial

Trends Shaping the Legal Marketing Industry in 2025

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As we step into 2025, one thing is abundantly clear: the pace of change is accelerating, and law firms that don’t adapt may find themselves falling behind. The trends shaping this year are more dynamic, more data-driven, and...more

Omnizant

The Marketing Rule of 7 and Your Law Practice

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Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement.  The “Rule of 7” is a classic marketing principle that...more

Good2bSocial

Should Your Law Firm Use Search Engine Positioning to Rank Higher On SERPs?

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After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more

Firesign | Enlightened Legal Marketing

Want A Great Brand? You Don’t Get To Be Batman

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I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.) But if you want a smart brand for your law firm, it may be time to hang up your cape....more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

Legal Internet Solutions Inc. on

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Legal Internet Solutions Inc.

Key Considerations and Best Practices in Logo Design for Law Firms + Checklist

Legal Internet Solutions Inc. on

In the legal industry, a well-designed logo is more than just a visual mark; it’s a vital element of a law firm’s brand identity. A thoughtfully crafted logo conveys professionalism, trustworthiness, and gravitas....more

Foley Hoag LLP - Cannabis and the Law

Last Call for Delaware Applications: Some tips for Applicants

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License hunters may have whiplash with state application processes in Kentucky, Minnesota, and Ohio (10(b) licenses) barely in the rearview mirror, but Delaware’s new license application deadline is fast approaching....more

Good2bSocial

How Lawyers and Law Firms Can Leverage LinkedIn’s In-Feed Video Carousels

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LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already...more

Good2bSocial

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

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As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

Integreon

This is the Headline

Integreon on

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. You’re exposed to hundreds of headlines daily. Every time you leave the house, you are...more

Good2bSocial

Boost Your Law Firm’s Local Visibility with Google Local Services Ads on Google Maps

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Traditional Google Ads have long been a staple in online advertising, but now there’s a new game-changer in town. Google’s Local Services Ads (LSA) on Google Maps are here, and they’re poised to revolutionize how you attract...more

Good2bSocial

LinkedIn Matched Audiences: LinkedIn’s Secret Advertising Weapon for Law Firms

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LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more

Good2bSocial

The Latest LinkedIn Updates Every Law Firm Needs to Know

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Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize...more

Stinson LLP

Marketing Partnerships with Olympic Athletes: Is it Worth the Effort for Cannabis Brands?

Stinson LLP on

As the 2024 Paris Olympics draws near, many brands are eager for an opportunity to partner with Olympic athletes to enhance brand visibility and grow market share in competitive industries. In particular, brands participating...more

American Conference Institute (ACI)

[Event] 12th Annual Forum on Dietary Supplements - June 25th - 26th, New York, NY

American Conference Institute (ACI) on

ACI and CRN are excited to welcome you back to New York City this Spring for our 12th Legal, Regulatory & Compliance Forum on Dietary Supplements. Network and collaborate with over 150 industry stakeholders to explore how...more

Good2bSocial

LinkedIn Pages: New Features for Legal Professionals

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LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more

Omnizant

The Thing Google Still Doesn’t Get About Law Firms

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Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

Good2bSocial

Video Marketing Strategies for Law Firms in 2024

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The role of video marketing has evolved significantly over the last decade, and many law firms have already recognized the power and potential it holds for client engagement and trust-building. In a digital era where visual...more

Omnizant

Attorney Headshot Dos and Don’ts 

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Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot?  From poses to cropping, there are tons of ways to mess up your headshot. You might think a power pose will do...more

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