News & Analysis as of May 30, 2025

B2B Organizations

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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

The Importance of Client Testimonials for Law Firms

Good2bSocial on 4/9/2025

Like any other business, law firms need to combine multiple strategies to show potential clients how they stand out from their competition. In addition to creating a strong website with high-quality client-centric content and...more

Content is how B2B lawyers get in the “build your book of business” game

Copo Strategies + Law Firm Editorial Service on 8/4/2022

We’ve heard throughout our lives that we can’t win a game if we aren’t on the field. We’ve most likely heard this in connection with sports, but figuratively speaking, this concept applies to many other areas of our lives....more

Business Intelligence: Insights at the Point of Action

Mitratech Holdings, Inc on 6/6/2018

“Data-driven decision making” is easier said than done. It takes a combination of strategic planning and robust technology to transform the vast amounts of raw data at our disposal into information, and transform that...more

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Business Development › Client Services › B2B Organizations

The Importance of Client Testimonials for Law Firms

Content is how B2B lawyers get in the “build your book of business” game

Business Intelligence: Insights at the Point of Action

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