News & Analysis as of June 27, 2025

Business Development › Cross-Selling

+ Follow

Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +

Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174

Passle on 6/18/2025

Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more

Thought Leadership Blitzes are how lateral partners get off to running starts at their new firms

Copo Strategies + Law Firm Editorial Service on 1/18/2024

A sustained increase in published thought leadership can help lateral partners and practice groups avoid the unmet business generation expectations that plague so many lateral moves. There’s a lot of commentary out there...more

Boost your law firm’s cross-selling efforts with thought-leadership content

Copo Strategies + Law Firm Editorial Service on 6/9/2022

Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts....more

Law Firm Professional Development: The Importance of Trust

LawVision on 1/20/2017

An element that is rarely included in professional development and related business development curriculums in law firms is the topic of “trust.” Trust is difficult to quantify and as a result, difficult to measure. So...more

Is My Partner Stupid? Is My Partner a Thief? Cross-Selling Fears as Obstacles

LawVision on 8/10/2016

For years, cross-selling has been seen as the almost unreachable holy grail of law firm business development. Firms know if they can figure out how to cross-sell their services they can increase revenue substantially and...more

Book Review: ‘Creating a Cross-Serving CultureShift: Mastering Cross-Selling for Lawyers and Leaders,’ by David Freeman

Knapp Marketing on 3/14/2016

No one will disagree that it is often easier to get work from existing clients than from prospective clients, yet huge obstacles to cross-selling still existing in law firms. In his book, Creating a Cross-Serving...more

6 Results

View per page

Page: of 1