News & Analysis as of May 16, 2025

Content Marketing

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News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

Poston Communications on 5/2/2025

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more

The Hidden ROI of Marketing Operations

Legal Internet Solutions Inc. on 4/2/2025

Ever notice how some law firms seem to effortlessly maintain a constant stream of compelling content, always showing up in the right places at the right times? Spoiler alert: It’s not magic, and it’s not an army of marketers....more

Why We Love Data Quality

ClientsFirst Consulting on 2/20/2025

Love is in the air this February—but at CLIENTSFirst Consulting, we have a different kind of passion: a love for data quality. While it may not be the most glamorous topic, high-quality data is the unsung hero of every...more

Turning Nay-Sayers into Yay-Sayers: Overcoming Attorneys' Lead Scoring Objections

Legal Internet Solutions Inc. on 1/28/2025

Implementing a lead scoring model in a law firm can significantly enhance marketing and business development efforts. However, attorneys often have valid concerns and objections to adopting new systems. It’s to be expected...more

Custom-Crafted Omnichannel Strategies for Law Firms

Good2bSocial on 4/25/2024

Law firms are realizing the need to adapt their marketing strategies to meet the changing expectations of their clientele. This is where omnichannel marketing emerges as a critical player in transforming the way legal...more

Website Forms That Drive Conversions

Omnizant on 3/26/2024

Website forms are often overlooked in the design process, yet they’re key to turning visitors into clients. For lawyers, contact forms are vital tools for growth. In this article, we’ll show you how to build a website form...more

Best Practices for Creating a Smarter Law Firm Content Marketing Strategy

ClientsFirst Consulting on 8/31/2023

What can you do with one piece of content? If you guessed turning it into 11 other pieces of content that you can use to build your brand and business, you guessed right!...more

Strategic Marketing Insights for Small- and Mid-Size Law Firms: Highlights from Our Latest Webinar

ClientsFirst Consulting on 8/18/2023

In the competitive landscape of the legal sector, the right marketing strategies can set a firm apart. For small- and mid-size law firms, with less resources and budget, this differentiation is crucial. With ever-evolving...more

Four Ways to Get Lawyers More Engaged in Using Your CRM System

ClientsFirst Consulting on 3/23/2023

In law firms, time is money, literally, and everyone is incredibly busy leaving them with little or no time to regularly update or fully utilize the CRM system. Lawyers’ highly expensive time isn’t best spent entering or...more

12 Days of CRM: Day 12 - The Importance of Content Marketing

ClientsFirst Consulting on 12/30/2022

On the 12th day of CRM Chris Kringle Fritsch explained to me the importance of content and email marketing! Content marketing is so important for any firm of any size. This importance is amplified due to the pandemic and...more

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