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Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and... more +
Follow this channel for smart insights on business development strategies and tactics for lawyers and law firms today. Writers in this channel include coaches, consultant, marketers, lawyers, and others with deep experience in biz dev for legal professionals  less -
Good2bSocial

Mobile SEO for Law Firms

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Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages...more

Legal Internet Solutions Inc.

Your Law Firm’s Website Is Bleeding Money: The 3-Second Drain on Your Bottom Line

Legal Internet Solutions Inc. on

In the digital age, your website isn’t just a digital business card — it’s your virtual front door, your first impression, and often your most hardworking employee. While you’re focused on billable hours and case management,...more

Good2bSocial

The Boost in YouTube Traffic from Google’s AI Overviews: A Critical Opportunity for Law Firms

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As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more

Omnizant

[Webinar] Staying Competitive in 2025: The Latest in SEO for Lawyers - January 29th, 2:00 pm EST

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A new year brings new changes to Google’s search landscape. If your firm is looking to rank higher and stand out in crowded search results, don’t miss this exclusive webinar led by Omnizant’s Director of SEO, Emily Brady....more

Firesign | Enlightened Legal Marketing

Revenge of the Rankings: How AI Uses Awards and Directories in Lawyer Searches

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Best Lawyers, Super Lawyers, Chambers, Martindale: Law firm rankings have a new relevance as prospective clients increase their use of AI tools like ChatGPT. Indeed, as Clio reports, more than one in three potential...more

Legal Internet Solutions Inc.

SearchGPT is Changing the Game

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Key Insights for Law Firms Adapting to New Search Trends - In October 2024, OpenAI unveiled SearchGPT to the public, a new AI-powered search engine designed to integrate seamlessly into ChatGPT and bring a fresh approach to...more

Omnizant

Changing Your Focus to a Different Area of Law

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Growing beyond a single practice area is an admirable goal, but instant gratification? Unrealistic. It happens often—we work with law firms who rank well in one area of law, and they decide they want to rank for another. We...more

Good2bSocial

Google’s Helpful Content Update and What Law Firms Should Do About It

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In August 2022, Google launched a transformative update to its search ranking algorithm called the Helpful Content Update. This update has since become a game changer for SEO and those working in the legal industry. As the...more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

Legal Internet Solutions Inc. on

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Good2bSocial

Mobile SEO for Law Firms

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Have you ever wondered why your law firm’s site isn’t generating more traffic? It could be because you haven’t fully embraced mobile SEO—the process of optimizing your website to rank higher on search engine results pages...more

Good2bSocial

How Google’s New Algorithm Changes Can Boost Your Law Firm’s Online Presence

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With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more

Good2bSocial

How Google’s Search Generative Experience Impacts Zero-Click Searches and Solutions for Law Firms

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The landscape of online search is constantly evolving, and one of the most significant recent developments is the rise of zero-click searches. Essentially, these are search results where Google provides the answer directly on...more

Legal Internet Solutions Inc.

Tools for Local SEO: Manage Your Law Firm Online

Legal Internet Solutions Inc. on

We always say that your law firm website is your most important office location. While that still rings true, ensuring your actual office locations are listed correctly across the Internet is an important part of local search...more

Good2bSocial

What Is Domain Authority and How Is It Relevant to Law Firms?

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SEO is one of the most essential factors for successful digital marketing. Domain authority is a big component of SEO, as it measures how authoritative a website’s content is and search engines use that information to...more

Omnizant

Social Media Posts and Your Firm’s GBP

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Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business.  Your social media presence is critical for...more

Good2bSocial

How Law Firms Can Use AI Content Strategically to Satisfy Google’s Quality Standards

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The rapid advancement of artificial intelligence (AI) has raised profound questions about the future of content creation, especially in the eyes of the Google search algorithm. With the tech giant’s explicit indications that...more

Omnizant

Domain Age as a Ranking Factor

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Google has specifically stated that domain age doesn’t impact SEO—so why do older domains rank so well? What can younger firms do to compete? You may have heard our Director of SEO mention the longevity of a given domain...more

Good2bSocial

10 Ways to Improve Page Load Times with Website Design for Law Firms

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Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more

Good2bSocial

Social Media SEO for Law Firms: How to Rank Higher on Social Media & Google

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SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more

Furia Rubel Communications, Inc.

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

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In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

Good2bSocial

Top Legal Marketing Blog Posts of 2023

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As we near the close of another impactful year, let’s reflect on the noteworthy content that graced our blog throughout 2023. In the ever-evolving landscape of digital marketing, staying attuned to pivotal subjects is not...more

Good2bSocial

The Ultimate Guide to Law Firm SEO in 2024

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What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Good2bSocial

Law Firm SEO: 19 SEO Tips To Dominate Google

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Potential clients are on Google searching for your law firm. Some of them will search by your firm name – for example, if they’ve been told about your law firm by a friend. But more of these individuals will use unbranded...more

Omnizant

[Webinar] SEO For Lawyers in 2024: Standing Out in the Wild West of AI & Beyond - January 11th, 2:00 pm - 3:00 pm ET

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Join us for an insightful webinar hosted by Omnizant’s Director of SEO, Emily Brady, as we kick off a New Year. During this session, Emily will take a look at the big SEO changes of 2023 and what it all means for your...more

Legal Internet Solutions Inc.

Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio

Legal Internet Solutions Inc. on

October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more

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