Business Development, Websites, Marketing Perspectives

Creating a Client-Centric Law Firm Website: From Personas to Pixel-Perfect Design

Legal Internet Solutions Inc. on 2/27/2025

The uncomfortable truth about most law firm websites? They’re digital brochures masquerading as business development tools. While your competitors showcase their office views and partner headshots, there’s a genuine...more

Starting Small with SEO

Omnizant on 1/2/2025

Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more

The Marketing Rule of 7 and Your Law Practice

Omnizant on 11/19/2024

Failing to capture prospective clients’ attention can mean lost opportunities and diminished revenue. The solution? Consistent visibility and strategic engagement. The “Rule of 7” is a classic marketing principle that...more

Understanding (and Watching) Your Competition

Omnizant on 8/13/2024

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Attorney Headshot Dos and Don’ts

Omnizant on 3/27/2024

Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot? From poses to cropping, there are tons of ways to mess up your headshot. You might think a power pose will do...more

5 Marketing Mistakes That Are Holding Your Law Firm Back

Omnizant on 1/25/2024

Mistakes are normal, like buying parsley instead of cilantro. But that’s a $2 mistake that probably only cost you your pride—in legal marketing, mistakes become a lot more costly. We’ve seen it all in our 15+ years of...more

Canceling Your Agreement with Your Current Marketing Agency – What You Should Know

Omnizant on 11/21/2023

Many of the firms we work with are exiting a contract with a current website host/marketing agency. For most, there is a lot of confusion around this. What do you own? Is this allowed? Am I going to lose everything and have...more

The Halo Effect and Marketing: What Law Firms Should Know

Omnizant on 9/21/2023

Did you ever see that Snickers ad with Betty White? And didn’t that 30 second celebrity endorsement make you like the Snickers brand so much more? That’s called the halo effect, and you can use it to boost public perception...more

Want to Stand Out? Start with a Competitor Analysis

Omnizant on 7/19/2023

Your prospective clients have countless options for legal counsel. So, do you want to look like your competitors—and blend in—or do you want to stand out? Start with a competitor analysis. In our kick-off calls with...more

How HubSpot Can Help Your Law Firm’s Business Growth (UPDATED)

Good2bSocial on 6/1/2023

Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital...more

15 Questions To Ask Your Potential Law Firm SEO Company

Good2bSocial on 6/1/2023

SEO for Law Firms: 15 Questions to Ask When Hiring an SEO Company for Law Firms - Search engine visibility is critical. In an increasingly digital world, potential clients are likely to find your law firm by performing...more

[Webinar] Beyond Your Law Firm’s Website: An Introduction to Off-Page Optimization Strategies - May 9th, 11:00 am PDT

Omnizant on 4/7/2023

When you think of SEO, you likely think of enhancing your law firm’s website to improve rankings in the search engine results. The truth is that SEO expands beyond your site and off-page optimization is a critical factor in...more

Internal Versus External Links in Webpage SEO

Stange Law Firm, PC on 2/21/2023

In a prior article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ importance, links matter...more

Leveraging Tools to Help Generate Content Ideas

Good2bSocial on 2/16/2023

If you follow our blog, then you know we talk a lot about the importance of creating and sharing content. That’s often easier said than done, especially if you’re a lawyer trying to maintain your own blog amongst all of your...more

Ask the Expert: Technical SEO for Law Firms

Omnizant on 12/6/2022

As a leading marketing agency for attorneys, we spend a lot of time talking about SEO with legal professionals. Some elements of SEO are easier to explain — for example, why good, comprehensive content is important for your...more

11 Elements of a Successful eBook for Your Law Firm

Good2bSocial on 10/17/2022

With the rise of tablet and e-reader popularity, ebooks have become an important part of legal thought leadership. Ebooks are an incredibly powerful lead-generation tool and a key piece of a robust content marketing strategy....more

Content Marketing—Is It Worth the Investment for Law Firms?

Omnizant on 10/13/2022

ROI can be difficult to assess with content marketing. For determined business owners, this can feel like a major barrier to investing money in content. It’s true, you should never spend money on ineffective, vague marketing...more

Optimizing Your Law Firm’s Website for Voice Search

Omnizant on 7/26/2022

Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your...more

Conversion Rate Optimization for Law Firms

Good2bSocial on 7/13/2022

Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world. Conversion Rate Optimization has...more

Are You Utilizing Online Chat on Your Webpage?

Stange Law Firm, PC on 6/13/2022

A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas....more

Ask LISI Anything: Website Design + Development

Legal Internet Solutions Inc. on 5/17/2022

For many firms, a website project is something they devote more time and resources to than any other marketing project. Where do you start? Should you do a complete redesign? Just "freshen up" a few things? What functionality...more

How Competitor Analysis Can Help Law Firms Create Landing Pages That Convert

Good2bSocial on 5/11/2022

In a highly competitive environment, it’s essential that your landing pages do their job. How can you make sure your landing pages are doing more to draw in potential clients than your competitors? Start by checking them out!...more

How to Incorporate Video Into Your Website

Legal Internet Solutions Inc. on 4/26/2022

In the 2022 State of Video Marketing survey, researchers found that the average number of hours of online video consumed per week had almost doubled since 2018, and 87% of video marketers reported a positive ROI with a video....more

Podcasting for Law Firms: 8 Steps to Get Started

Good2bSocial on 2/15/2022

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

12 Online Marketing Tools for Small Law Firms

Good2bSocial on 2/14/2022

The digital marketing landscape covers everything from SEO to social media to PPC – and so much more. With so many channels to navigate, even the most seasoned marketing team needs a little help from time to time. ...more

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