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Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 ...more
[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital...more
In this episode of On Record PR, Gina Rubel goes on record with Brenda Plowman, chief marketing officer at Fasken and the president of the Legal Marketing Association, to discuss what it means to be a legal marketer and the...more
Susan Kostal offers messaging tips to reassure clients your firm is able to respond and meet their legal needs during a crisis....more
Mike Mellor is the Director of Marketing and Business Development at Pryor Cashman. Mike shares his thoughts about the importance of building a niche practice that demonstrates one's industry expertise, and reinforcing that...more
Your website is not the most important part of your marketing, and it’ll yield some of the slowest results. You should do it anyway. Crafting a good website – like all writing – forces you to think through big ideas. It’s...more
Among all the alternatives, Content Marketing (aka Thought Leadership) offers the best marketing ROI for law firms in 2019. Jay Harrington explains why....more
One smart thing to do with reader data if you want your law firm's content efforts to truly impact business development ROI. ...more
Rich Bracken with a perspective on the BD power of reader data and which questions you should be answering as you dive into your reports....more
A step by step guide to how data can help your business development and marketing team work with attorneys to create the perfect law firm event....more
Done right, law firms have the ability to reach anyone, anywhere when they write about the pressing, immediate needs of a local audience. Here's how....more
Don't mistake having the means to publish with having an audience....more
How the story of Jell-O's success a century ago is a lesson today for law firm content marketers....more
An educational presentation for law firm marketers, business development managers, and writing attorneys within law firms: listen to a presentation by Adrian Lurssen in which he explains how to set up an editorial calendar...more