News & Analysis as of May 18, 2025

Marketing

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What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Redefining Value: What Today’s Legal Buyers Want - On Record PR
Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:
Podcast - The 3 Core Themes of Trial Law: Know Your Court
072: Prepare For Trump Executive Orders To Hit Your Law Firm
Brinsley Dresden and Geraint Lloyd-Taylor of Lewis Silkin on Leveraging Thought Leadership to Build Personal and Practice Brands - CMO Series Rainmakers Podcast
Innovation in Second Requests: Data is Your Greatest Asset
Hsu Untied interview with Brian Wheeler, Partner at Foley
The BIG mistake plaintiffs' firms often make when talking to their referral sources
William McLaughlin of McNees Wallace & Nurick on Driving BD Success Step-by-Step in Any Market - Passle's CMO Series Podcast EP163
Vetting a ghostwriter? Make sure they say they'll do this one thing.
The five ways that thought leadership is a talent magnet
CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Ryan MacDougall Discusses Business Development in the Legal Industry
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Trial Advocacy in the Modern World
This Extraordinary Process Called "Trials"
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157

News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

Poston Communications on 5/2/2025

Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more

Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’

Blattel Communications on 10/28/2015

While the legal profession and public relations may appear at first glance to be two disciplines with little overlap, in fact the opposite is true. Lawyers and PR professionals are both advocates trusted to champion the...more

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News: “5 Modern Strategies to Better Align and Integrate Business Development and Communications to Drive Law Firm Revenue...

Legally Yours: Establishing and Leveraging Your Role as a ‘Friend of the Court’

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