Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast
Five rules for building trust with the audience so you can build a following
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass
Thought leadership is a potent client service tool you didn't know you had
Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Here's why Costco should inspire your thought leadership efforts
EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Hsu Untied interview with Tim Best, Partner at Gunderson
Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence
Science can't clone you, but your thought leadership content can
Thought leadership provides air support for your business development ground game
Keep your thought leadership fresh by making it nonperishable
Elizabeth Anscombe of Nardello & Co. on Building Trust in Confidential Services - Passle's CMO Series Podcast EP148
Don't chase eyeballs with your thought leadership. Chase these two things instead.
Thought leadership is also a client and referral source retention tool
Do lawyers have to speak at industry events if they're prolific content creators?
Artificial Intelligence: 5 Steps Law Firms Can Take Starting Today
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains five rules for building trust with your audience through your thought leadership so that you can build a following. Those...more
Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more
Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for building a world-class digital presence. Our latest research found that legal...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how our thought leadership content allows us to be in multiple places at once, and how it works for us 24 hours a day, 7...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the relationship between lawyers' thought leadership content and their face-to-face business development efforts. == +...more
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should focus on crafting thought leadership that wins their target audiences' hearts and minds instead of...more
Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership marketing and business development content can grease law firms' and lawyers' business development...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why bingeable content shouldn't just be the domain of Netflix, Disney+, and other streaming services or content creators. ...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. ...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers and law firms should calibrate the following five aspects of their thought-leadership marketing and business...more
Amanda Schneider is the Chief Marketing and Business Development Officer for Epstein Becker Green, a national super boutique in the US, and the ILN's member firm for New York and Washington, DC as well as its founding member...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains four lessons cake decorating competitions can teach lawyers about writing and editing, especially writing and editing...more
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more
“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value? ...more
Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability. There’s a saying in sports that the best...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides FIVE reasons why lawyers should curate content as a marketing or business development tactic when they're too busy to...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers should take a stand in the thought leadership content they create. He notes three particular reasons why they...more
Training and developing the next generation of lawyers is a key driver for a firm’s long-term success. Investing in new talent is often overlooked, but today we have the pleasure of sitting down with Sheenika Gandhi, Chief...more
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems. ...more
Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why good writers put their readers on the slide and not the monkey bars. In other words, they make it easy for their...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why the key to a successful thought leadership program is showing up and consistently producing content. About Wayne Pollock/the Law Firm...more