Hot Topics in International Trade - Managed Services and FTZs
CMO Series EP131 - Noni Garratt-Wall of Charles Russell Speechlys on The Art Of A Law Firm Rebrand
AD Nauseam: Negative Options – From Wine, to Cookies, to Gyms – Everything You Need to Know
Hsu Untied interview with Brian Anderson, Partner at Sheppard Mullin
CMO Series EP92 - Adam Severson of Baker Donelson on Navigating Lateral Growth, Mergers and the Role of Marketing
Beyond Borders: An alternative approach to legal BD with David Kaufman of Nixon Peabody - Passle's CMO Series Podcast
Rachael Schilling of Liskow on the decisions and challenges behind a legal rebrand - Passle's CMO Series
WorldSmart: A Conversation with Arent Fox Managing Partner Cristina Carvalho
Physician and Dental Practice Branding - A Legal Perspective
PODCAST: Williams Mullen's Trending Now - Enforcing and Expanding Your Brand During the COVID-19 Pandemic
Williams Mullen's COVID-19 Comeback Plan: Protecting, Building and Maximizing Your Brand As You Reopen
Across the Board-Episode 8, Linda Justice on Branding at the Board
Compliance and branding. These concepts may seem initially unrelated, but they go hand in hand when creating a successful compliance program. Compliance refers to following rules and regulations set forth by governing bodies,...more
A trademark can be any word, phrase, symbol, design, or a combination of these features that helps differentiate your goods or services from others. Businesses should consider seeking trademark registrations to protect their...more
Will Coppertone Get Burned for Its Labels? Consumer class action alleges sunscreens are all the same - It’s Not Much, But It’s Something - Through the years, Coppertone - the sun protection products brand owned...more
Rebranding is an initiative companies do not undertake lightly. There is a component of self-reflection required that may feel like a luxury in the face of fast-paced work environments. There is a great deal of work involved....more
Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies. It’s imperative that a...more
On February 15, 2021, the Federal Court of Appeal issued its decision dismissing an appeal from the Federal Court’s trial decision in Loblaws Inc v Columbia Insurance Company, 2019 FC 961. As previously reported, Pampered...more
The impact of COVID-19 restrictions and precautions, combined with trending consumer preferences to shop online, is fueling bankruptcy filings of well-known brick-and-mortar brands. As customers bid farewell to fond strip...more
Your company has rebranded with a beautiful new logo and website. All of the new branded colors look great online, but when you begin rolling out the brand with new stationery and business cards, you notice the colors on the...more
Before you begin selling your products on a U.S. online marketplace like Amazon, Etsy or Rakuten, there are three intellectual property considerations to make: clearance, acquisition and enforcement. This article provides a...more
In its judgment C-693/17 earlier this year, the CJEU confirmed a decision of the GC in design invalidity proceedings, in which the proprietor of a trademark protecting the image of product packaging successfully took action...more
Amazon.com has become ubiquitous in online retail, dominating the e-commerce marketplace worldwide. For sellers, Amazon acts as a crucial means of reaching customers around the globe. For consumers, it has become an...more
We are tickled pink when we get to work with trademark registrations that issued before we were born. (We won’t say when that was.) It’s nifty to be the steward of a trademark that has stood the test of time and that may...more
Last month American Airlines, Inc. successfully landed its turbulent pursuit to register its “Flight Symbol” logo with the Copyright Office, after the Copyright Office Review Board (CORB) electively revisited and reversed its...more
The January 2019 issue of Sterne Kessler's MarkIt to Market® newsletter discusses Pantone Color Institute's 2019 color of the year, pointers on protecting logos through copyright registration, Korea's notable amendments to...more
Your community association ("Association") probably invests substantial resources in protecting and maintaining its green spaces, facilities, and other common elements. But what about its good name? If your community is of...more
(Case analysis: T-687/16 – Koton Magazacilik Tekstil Sanayi ve Ticaret AS v EUIPO / Joaquín Nadal Esteban) - Successfully proving bad faith in a cancellation action can be a challenge....more
If you have a company, a brand, a tagline, a design logo or you offer products or services to the public, you probably have a trademark that should be registered. Many clients, regardless of sophistication, do not register...more
Last month, Federal Express announced that all of its logos moving forward would use the brand's recognizable purple and orange color scheme. Before this change, each division of the company used different colors paired with...more
The September 2016 issue of Sterne Kessler's MarkIt to MarketTM newsletter discusses protecting color as part of brand identity, and announces the new gTLD sunrise periods. ...more
The beginning of a new year is often the impetus for change. For companies, this may mean a rebranding initiative involving an update to a company's house mark or logo. In 2015 several companies, including Google, Facebook,...more
The January issue of Sterne Kessler's MarkIt to MarketTM newsletter discusses best practices for companies seeking to refresh or rebrand in 2016, outlines the top three considerations for companies conducting a...more