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Digital Media Content Marketing

Good2bSocial

10 Tips to Drive More Web Traffic from Social Media

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In the old days, many legal firms didn’t put enough effort into social media. After all, it’s just for showing photos and silly status updates, right? Now, we know differently – we understand the real value of social media in...more

Good2bSocial

Ad Fatigue in Legal Marketing: How to Refresh Your Campaigns for Maximum Impact

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As a legal marketer, you’ve probably seen a dip in performance from your digital ads over time. Maybe your click-through rates (CTR) have dropped, conversions are lower, or your ad costs are creeping up. These are clear signs...more

Good2bSocial

The Boost in YouTube Traffic from Google’s AI Overviews: A Critical Opportunity for Law Firms

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As Google’s AI Overviews (AIO) continue to evolve, the data is clear: YouTube is becoming an increasingly important source of traffic. With more complex search queries driving users to video content, especially from YouTube,...more

Good2bSocial

Google Demand Gen Campaign Updates: What Legal Marketers Need to Know

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Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility, and reporting insights. These changes provide legal marketers with new tools to optimize ad...more

Copo Strategies + Law Firm Editorial Service

Five reasons your law firm should consider creating multimedia thought leadership in 2025 (and beyond)

Written thought leadership isn’t going anywhere anytime soon, but your firm should be thinking about creating multimedia thought leadership - You already know that written thought leadership is a tried-and-true way to...more

Stefanie Marrone Consulting

Enhance Your Law Firm’s Social Media Strategy: Creative Social Media Content Ideas for Every Platform

Stefanie Marrone shares some innovative post ideas to help you create a dynamic social media calendar for your law firm....more

Good2bSocial

Content Ideas to Boost Demand Generation for Law Firms

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Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

Furia Rubel Communications, Inc.

Using Generative AI to Power Innovation in the Legal Sector: On Record PR

In this episode of On Record PR, Gina Rubel goes on record with Lydia Petrakis, Corporate Counsel and Digital Strategist at Microsoft, to discuss how generative AI is transforming the work processes of in-house legal teams...more

Furia Rubel Communications, Inc.

How Generative AI Is Reshaping Digital Strategies in 2024 with Leslie Richards, Chief Innovation Officer of Furia Rubel...

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Leslie Richards, Chief Innovation Officer of Furia Rubel Communications, to discuss the biggest digital marketing trends to watch for in 2024 and the...more

Hendershot Cowart P.C.

FTC on Alert for Blurred Influencer Marketing Targeting Teens & Children

Hendershot Cowart P.C. on

One year ago, the Federal Trade Commission (FTC) hosted a workshop titled "Protecting Kids from Stealth Advertising in Digital Media" to address the merging of advertising and content in the digital realm and its impact on...more

Omnizant

The Game-Changing Potential of Earned Media for Lawyers

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Beyond courtroom battles and legal briefs, earned media can shape your career in unprecedented ways. Ready to amplify your reach? In today’s legal landscape, where visibility and credibility reign supreme, earned media is a...more

Omnizant

OTT: Is It Time to Leverage This Form of Advertising?

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A new survey reveals that two-thirds of marketers plan to spend even more money on OTT (over the top) advertising in the future. OTT for attorneys can be highly effective, but many of the attorneys we work with do not have a...more

Copo Strategies + Law Firm Editorial Service

Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Copo Strategies + Law Firm Editorial Service

Six ways law firms can stay out ahead of competitors’ content marketing efforts

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

JD Supra Perspectives

How Important is the 'Personal' Section of Your Professional Bio?

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Nancy Slome with a perspective on why and how personal matters when, as an attorney, you are under consideration for a matter or case....more

Hutchison PLLC

From Rocket Scientist to EdTech Startup Founder, with STEMedia's Dr. Nehemiah Mabry

Hutchison PLLC on

When Nehemiah Mabry was a PhD student at NC State University, he made a video for the national Engineering: Stay with It campaign launched by Intel, MTV and Facebook, which encouraged students to pursue a future in...more

JD Supra Perspectives

Digital Marketing Takeaways from the Digital Summit – Kansas City

JD Supra Perspectives on

Stephanie Dorssom shares an excellent collection of actionable takeaways for digital marketers from the recent Digital Summit conference in Kansas City....more

Good2bSocial

How Law Firms Can Use Lead Magnets to Get More Clients

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A lead magnet is something of value that you offer to your website visitors in exchange for their contact information. You’ve certainly come across lead magnets on websites. Usually, just as you enter or are about to leave a...more

Good2bSocial

9 Steps to a Successful Law Firm Website Marketing Strategy

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Many people confuse digital marketing with web marketing. Digital marketing is the science of promoting services using digital channels such as search engines, social media, websites, apps, etc. Law firm web marketing falls...more

Copo Strategies + Law Firm Editorial Service

Five reasons why your law firm should experiment with multimedia client alerts

Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts. For law firms, it’s time to give the good old trusty client alert an upgrade....more

Copo Strategies + Law Firm Editorial Service

This is the content corporate law firms should be creating in the metaverse

Corporate law firms should begin mapping out their metaverse content marketing plans or risk falling behind their competitors...more

Good2bSocial

Do You Really Need a Content Marketing Agency for Law Firms?

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We all know by now that content is king in digital marketing. While content is constantly evolving, from written thought leadership to videos, to audio content, and everything in between, the importance of content isn’t going...more

Good2bSocial

How to Build an Online Law Firm Marketing Strategy

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Your future clients are almost certainly online, and that’s where they will look for your services. However, planning strategies to gain visibility online can be complex and even overwhelming. How can you create a digital...more

Stefanie Marrone Consulting

20 Ways to Create a LinkedIn Post That Can Go Viral

How do you go viral on LinkedIn without trying too hard to go viral? Stefanie Marrone explains....more

Stefanie Marrone Consulting

How to Create a Successful Email Marketing Strategy at Your Law Firm

Email marketing should be a core part of every law firm’s marketing strategy regardless of the size of your firm. Here's how...more

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