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The Power of Email Marketing in Demand Generation for Law Firms

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Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more

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How To Personalize Your Account Based Marketing - Update

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Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more

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How Law Firms Can Enhance Their Demand Generation Efforts

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In the competitive landscape of legal services, standing out and capturing the attention of potential clients is paramount. Law firms and legal marketers are increasingly turning to sophisticated demand generation strategies...more

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15 Tips to Optimize Law Firm Email Marketing Campaigns

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Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of the most effective...more

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4 Ways AI Is Revolutionizing B2B Demand Generation for Lawyers

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Business-to-business (B2B) demand generation in the legal industry is undergoing a significant transformation, thanks to artificial intelligence (AI). In a world where legal services are highly competitive, AI offers several...more

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10 Essential Demand Generation Strategies for Lawyers

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While convincing a prospect to take action is always the primary goal, it’s not going to happen unless you can accompany them on their journey from awareness to eventual conversion. In order for that to occur, potential leads...more

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Demand Generation for Lawyers

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Law firms and lawyers often face unique challenges when it comes to generating new business. With a highly competitive and saturated market, it can be difficult to stand out and attract potential clients. This is where demand...more

ClientsFirst Consulting

How to Harness the Power of Email Marketing in Law Firm Business Development

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In an era where email remains a dominant communication tool, with billions of users and even more emails sent daily, law firms of all sizes can harness the power of email marketing for business development. The return on...more

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Last Minute Holiday Greetings for Law Firms

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The holidays are almost here—but there’s still time to share a message of good cheer with your audience! Here are some best practices—and some pre-written messages—in case your workshop is running a bit behind schedule this...more

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8 Ways To Build Your Email Marketing Campaigns To Generate More Leads

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Even though online marketers seem to come up with new strategies almost weekly, email marketing remains one of the most reliable and profitable forms of online marketing. As social media continues to grow and content...more

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The Ultimate Guide to Law Firm Digital Marketing

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When you’re trying to grow a business, the ever-evolving digital landscape can feel overwhelming. With that in mind, we created this refresher on all things digital marketing for your law firm...more

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How to Write Strong Email Copy

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Email is far from dead and in fact is a crucial element of most legal marketing plans. That doesn’t mean that it’s easy to do, though. It’s essential that your email copy is well-written, or you risk people unsubscribing,...more

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SMART Goals: How Law Firms Can Manage Their Marketing Goals

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SMART goals are the key to creating achievable and measurable objectives, whether in your personal or professional life. What are SMART goals? How can you better use them to reach your desired results? In this post, we are...more

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How Law Firms Can Use LinkedIn’s New A/B Testing

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Marketing is all about getting the right message to the right person at the right time. That sounds like a nearly impossible task, but fortunately, marketers have plenty of tools at their disposal. One such tool is A/B...more

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15 Tips for Writing Impactful Law Firm Case Studies

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Case studies are an essential component of law firm marketing. There are few better ways to demonstrate your experience and make potential clients buy into the results you can obtain for them. A well-written case study is...more

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How Law Firms Can Leverage HubSpot’s New AI Tools

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Have you heard a lot about AI? There’s plenty of hype around these new tools and for good reason. In actuality, these platforms can make a lot of daily tasks easier, especially for marketers. HubSpot is the latest large brand...more

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Three Different Email Drip Campaigns For Your Law Firm

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A robust email list is an incredibly valuable tool at your disposal. What is the most effective way to use such a tool? An email drip campaign can be a powerful communication from your firm, but first you have to know what to...more

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Best Practices To Improve Your Law Firm Email Marketing Open Rates

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Email can be a really powerful channel for promoting your firm, nurturing leads, and nurturing relationships. The challenge is that your firm isn’t the only organization that has figured that out. According to the Content...more

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25 Ways to Slice Your Law Firm’s Email Database for Better List Segmentation

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Email segmentation is an effective marketing strategy that can increase your law firm’s email open rates and conversion rates. The more relevant your email communication is, the more likely your audience will continue to...more

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15 Digital Marketing Myths That You Shouldn’t Believe

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Law firm digital marketing is a rapidly changing science. That means information becomes outdated quickly, and it can be difficult to know what’s true and what’s not. Even with the latest information available, there are...more

Legal Internet Solutions Inc.

Top 10 Frequently Asked Questions About Working with an Outsourced Legal Marketing Partner

So you’re thinking about working with a legal marketing agency, but don’t know where to start or what questions to ask? We put together some of the most frequently asked questions about working with legal marketing...more

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16 Ways To Incorporate Videos Into Your Email Marketing

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Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it...more

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How Your Website Can Turn Into Lead Generation For Your Law Firm

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Is your website driving leads for your law practice — real leads that turn into clients? Generating leads is the number one challenge for most lawyers and law firms....more

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Law Firm Content Marketing Trends to Follow in 2023

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The new year is finally upon us. Hopefully, you’ve been following our content marketing blog and have taken away several great tips for starting 2023 off on the right foot. The new year is also a great time to review past...more

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A Legal Marketer’s Guide to Writing Email Subject Lines that Boost Open Rates

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Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to immediately delete? A...more

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