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Most law firms track marketing performance by looking at website traffic, social media engagement, and email open rates. But here’s the problem: while these numbers look great in reports, they don’t always translate into...more
Email, email, email. Oh, the emails. I know I have written before about emails, but you can never get enough advice on this pesky, career-ending/career-making companion. It may be hard to believe, but when you start your...more
Have you ever read an email or social media message and thought, “This brand really understands me!”? That feeling is no accident; it’s the result of a carefully crafted brand tone of voice. For law firms, developing a unique...more
It's me, Angie Batterson, and I am back with my latest edition of notes to my younger self. We all struggle with receiving criticism, and I wish I could tell you that eventually you will be perfect at handling it, but alas,...more
There isn’t a more eloquent way to frame it—sometimes we find ourselves buried deep under a pile of unfinished work, pushed aside obligations, and other good intentions. It happens at work, at home, and our personal lives. It...more
In today’s hyper-connected world, our devices keep us tethered to work even during off-hours. While taking breaks is crucial for well-being, being responsive remains a cornerstone of client and business relationships. Yet,...more
Email is far from dead and in fact is a crucial element of most legal marketing plans. That doesn’t mean that it’s easy to do, though. It’s essential that your email copy is well-written, or you risk people unsubscribing,...more
The International Data Corporation (IDC) estimates that by 2025, the world will have 175 zettabytes of digital data—which, if stored on DVDs, would create a stack tall enough to circle the earth 222 times. As organizations...more
Video is hands-down the most effective marketing medium law firms can use today and adding video to your emails is a great way to boost your email conversions. Video makes complex topics simple, audiences crave it, and it...more
Hey podcast listeners. I am Taryn Elliott, director of client success and marketing at LISI, and I will be your host for this episode of LISI’s All the Things podcast. I am joined on this month’s episode of One More...more
If you’re part of a small law firm, creating an effective marketing strategy can be daunting. You may find it difficult to compete with the larger firms in your area with more marketing dollars to spend....more
Humanizing your law firm can do a lot for your bottom line. That is, ensuring that your firm comes across as relatable and can attract more clients and secure more engagements. Remember that prospects considering a lawyer...more
Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish....more
If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Online marketing in all its forms is essential to appealing to the...more
I love doing these annual posts, as it gives me a chance to go back and reflect on my predictions, both what came to pass and what never materialized....more
We have all heard the saying, “It’s not what you know, it’s who you know,” and it’s often very true. Personal relationships of trust and confidence are the building blocks of business. Building relationships early in...more
A client’s relationship with your firm is more complex and multilayered than ever. Chances are that before they sign a contract with you, they’ve been exposed to social media, website content, thought leadership, possibly...more
Most law firms understand the importance of email to their overall digital marketing strategy. Despite other emerging marketing tactics such as social media, email is still an incredibly effective way to remain top-of-mind...more
Well-planned lead nurturing strategies play a big role in obtaining new clients. Building a relationship with leads and ushering themlaw firm lead nurturing emails through each step of the sales funnel requires several...more